Infographic Reflection In the block week course MKTG 559, the entire class was told to each choose a digital marketing topic that we thought deserved an infographic. We would research the topic, create an infographic and then share it with others. In this reflection, I will share my experience and journey creating an infographic on influencer marketing.
What sources did you use and why? When it came to creating my infographic, I struggled. Due to my work experience at Critical Mass, I had a high standard for credible, and relevant data. Unfortunately, I also had less resources for this assignment than I would’ve had at Critical Mass. As a result, researching for this infographic took much longer than anticipated. I didn’t want to use just …show more content…
Although infographics are designed to translate data into a more digestible way, Critical Mass had shown me a higher standard. “What is the story you’re trying to tell” is what I was always told at Critical Mass. It’s easy to just find data and slap it onto a PowerPoint or an infographic, but it’s another to tell a story. Therefore, I deliberately selected data from my research to tell the story of how influencer marketing isn’t a black and white topic. Many infographics I saw online only told what influencer marketing was and its benefits. I chose to be different and answer a question that is relevant to marketers and business owners, “Should you use influencer marketing”. Interestingly enough, I didn’t provide a definitive answer in my infographic. I told a story with my data by sharing the different perspectives of influencer marketing, but I left the question unanswered. The reason for this was because every scenario is different. There isn’t a one size fits all solution for whether or not to use influencer marketing. I chose to share information to help other decide: the digital landscape; the benefits; the disconnects; and the disadvantages of influencer marketing. The rest, however, is up to the reader to decide.
Why did you choose Influencer Marketing as a …show more content…
The different perspectives on the topic will impact how I’ll use it and who I’ll recommend it to in the future. Furthermore, I learned a lot about creating an infographic. As a Marketing Science Analyst at Critical Mass, I was taught about telling a story with my data, but I rarely considered design elements. The process of researching, creating and sharing this infographic was an excellent way to give me an overview of marketing. Although each department in an agency may work on one section of marketing, they undoubtedly have to considered other departments in their work as
What sources did you use and why? When it came to creating my infographic, I struggled. Due to my work experience at Critical Mass, I had a high standard for credible, and relevant data. Unfortunately, I also had less resources for this assignment than I would’ve had at Critical Mass. As a result, researching for this infographic took much longer than anticipated. I didn’t want to use just …show more content…
Although infographics are designed to translate data into a more digestible way, Critical Mass had shown me a higher standard. “What is the story you’re trying to tell” is what I was always told at Critical Mass. It’s easy to just find data and slap it onto a PowerPoint or an infographic, but it’s another to tell a story. Therefore, I deliberately selected data from my research to tell the story of how influencer marketing isn’t a black and white topic. Many infographics I saw online only told what influencer marketing was and its benefits. I chose to be different and answer a question that is relevant to marketers and business owners, “Should you use influencer marketing”. Interestingly enough, I didn’t provide a definitive answer in my infographic. I told a story with my data by sharing the different perspectives of influencer marketing, but I left the question unanswered. The reason for this was because every scenario is different. There isn’t a one size fits all solution for whether or not to use influencer marketing. I chose to share information to help other decide: the digital landscape; the benefits; the disconnects; and the disadvantages of influencer marketing. The rest, however, is up to the reader to decide.
Why did you choose Influencer Marketing as a …show more content…
The different perspectives on the topic will impact how I’ll use it and who I’ll recommend it to in the future. Furthermore, I learned a lot about creating an infographic. As a Marketing Science Analyst at Critical Mass, I was taught about telling a story with my data, but I rarely considered design elements. The process of researching, creating and sharing this infographic was an excellent way to give me an overview of marketing. Although each department in an agency may work on one section of marketing, they undoubtedly have to considered other departments in their work as