Referent Self Assessment

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Self-assessment results in the above table shows Referent power. It can be defines as the ability to influence others based on personal relationships and charisma. People who feel a deep loyalty or friendship toward someone usually are willing to do special favors for that person. Therefore, Referent power also called as Personal appeals influencing tactic based on friendship. Behr (1998) suggested that, Referent power has become more important with the increasing importance of personal values in the influencing process. People are more concerned with being accepted by the individuals with Referent power (Bass, Wurster & Alcock, 1961). This concern, may lead to Ingratiation, the striving by followers to be rewarded by those they esteem as

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