Red, White, and Coffee
The American culture is unique in comparison to the rest of the world. Immense multicultural varying shapes our society daily. Even with vast ethnic diversity in our culture, we can be defined by one outlying factor: Americans love coffee. The coffee empire is growing exponentially, and is becoming more commercialized every year. Coffee consumption is at the very heart of American culture. Seventy percent of Americans consumed a cup of coffee within the past twenty-four hours; it’s no surprise coffee is the favorite drink in America to this day (“Coffee Consumption Trends”).
In the late eighteenth century during the revolutionary war coffee trading and selling became increasingly popular since drinking tea was deemed …show more content…
Wanting to capitalize on its addictive properties, commercialization of coffee products became imminent. Starting with the invention of dehydrated coffee and instant coffee (Howard “How Coffee Changed America”). This introduced ad campaigns nationally and a spike in coffeehouses throughout the nation. The number of coffee houses increased 450% in a ten-year period (“How Coffee Changed America”). The working class sought-after ‘coffee breaks’ in the middle of the work day. Influencing ingenious ad campaigns such as, the Pan American Coffee Bureau creating catchphrases similarly to, “Give yourself a coffee-break” or “Get more out of life with coffee” (Olsen Caffeine Consumption Habits and Perceptions among University of New Hampshire Students). Soon after the iconic coffee house Starbucks had its debut in Seattle, Washington. Introducing a monopolized coffee house for the nation raised coffee consumption by 700% in a five-year period (Caffeine Consumption Habits and Perceptions among University of New Hampshire Students). In perspective, the average coffee drinker would drink one cup of coffee a day, but after the Starbucks empire, the average consumer would ingest a minimum of seven cups daily. Starbucks is still the number one coffeehouse in America
The American culture is unique in comparison to the rest of the world. Immense multicultural varying shapes our society daily. Even with vast ethnic diversity in our culture, we can be defined by one outlying factor: Americans love coffee. The coffee empire is growing exponentially, and is becoming more commercialized every year. Coffee consumption is at the very heart of American culture. Seventy percent of Americans consumed a cup of coffee within the past twenty-four hours; it’s no surprise coffee is the favorite drink in America to this day (“Coffee Consumption Trends”).
In the late eighteenth century during the revolutionary war coffee trading and selling became increasingly popular since drinking tea was deemed …show more content…
Wanting to capitalize on its addictive properties, commercialization of coffee products became imminent. Starting with the invention of dehydrated coffee and instant coffee (Howard “How Coffee Changed America”). This introduced ad campaigns nationally and a spike in coffeehouses throughout the nation. The number of coffee houses increased 450% in a ten-year period (“How Coffee Changed America”). The working class sought-after ‘coffee breaks’ in the middle of the work day. Influencing ingenious ad campaigns such as, the Pan American Coffee Bureau creating catchphrases similarly to, “Give yourself a coffee-break” or “Get more out of life with coffee” (Olsen Caffeine Consumption Habits and Perceptions among University of New Hampshire Students). Soon after the iconic coffee house Starbucks had its debut in Seattle, Washington. Introducing a monopolized coffee house for the nation raised coffee consumption by 700% in a five-year period (Caffeine Consumption Habits and Perceptions among University of New Hampshire Students). In perspective, the average coffee drinker would drink one cup of coffee a day, but after the Starbucks empire, the average consumer would ingest a minimum of seven cups daily. Starbucks is still the number one coffeehouse in America