OVERVIEW
Red Nose Day airs on Thursday, May 25th at 10pm as part of a night full of primetime excitement inspiration and pure entertainment created to help raise money for children in poverty. The hour-long special will follow special Red Nose-themed editions of American Ninja Warrior with celebrity competitors and Running Wild with Bear Grylls featuring Julia Roberts. Marketing will leverage the notoriety of these hit shows along with their respective talent and the A-list talent appearing in the special, to build awareness and make it feel like a big movement in the pop zeitgeist. Additionally, we are maximizing the marketing potential of all partners involved to excite viewers for this once-a-year, one-of-a-kind charitable comedy event. As creative rolls out, it will build off of the already established brand by infusing the art …show more content…
Leading into the special, the marketing campaign will ramp up with off-air advertising support across national cable networks, cinema, print, outdoor and digital platforms. Digital and social outreach will complement the campaign as well as support from NBC’s 240 owned and affiliated stations.
NBC PLATFORMS
On-Air Promotion
Red Nose Day is receiving a comprehensive on-air campaign employing various lengths and creative executions utilizing the full reach of the network across all dayparts
• First on-air play: 5/1 (The Voice)
• Premium placements include: o Primetime programming: The Voice, Chicago franchise dramas, Law & Order SVU, Little Big Shots, Superstore, Great News, World of Dance and NHL Playoffs o Late night programming: Saturday Night Live, Tonight Show starring Jimmy Fallon and Late Night with Seth Meyers o NBC News platforms: TODAY, Nightly News and
Red Nose Day airs on Thursday, May 25th at 10pm as part of a night full of primetime excitement inspiration and pure entertainment created to help raise money for children in poverty. The hour-long special will follow special Red Nose-themed editions of American Ninja Warrior with celebrity competitors and Running Wild with Bear Grylls featuring Julia Roberts. Marketing will leverage the notoriety of these hit shows along with their respective talent and the A-list talent appearing in the special, to build awareness and make it feel like a big movement in the pop zeitgeist. Additionally, we are maximizing the marketing potential of all partners involved to excite viewers for this once-a-year, one-of-a-kind charitable comedy event. As creative rolls out, it will build off of the already established brand by infusing the art …show more content…
Leading into the special, the marketing campaign will ramp up with off-air advertising support across national cable networks, cinema, print, outdoor and digital platforms. Digital and social outreach will complement the campaign as well as support from NBC’s 240 owned and affiliated stations.
NBC PLATFORMS
On-Air Promotion
Red Nose Day is receiving a comprehensive on-air campaign employing various lengths and creative executions utilizing the full reach of the network across all dayparts
• First on-air play: 5/1 (The Voice)
• Premium placements include: o Primetime programming: The Voice, Chicago franchise dramas, Law & Order SVU, Little Big Shots, Superstore, Great News, World of Dance and NHL Playoffs o Late night programming: Saturday Night Live, Tonight Show starring Jimmy Fallon and Late Night with Seth Meyers o NBC News platforms: TODAY, Nightly News and