Essay about Red Lobster

1247 Words Apr 9th, 2012 5 Pages
Red Lobster Red Lobster is a seafood style restaurant that was first opened in Lakeland, Florida in 1968, by a man named Bill Darden. His love for seafood helped to establish Red Lobster locations throughout the South East in the 70’s and later on through the entire United States and Canada. There are currently close to 700 locations across North America. Red Lobster has always been dedicated to offering customers fresh new seafood dishes and excellent quality service. Popcorn shrimp was actually invented by Red Lobster. Their continuing success and growth is a true testament of their passion for seafood and willingness to evolve with the wants and needs of their customers. I chose to purchase a Red Lobster restaurant simply because it …show more content…
since the 1990’s. I plan to order straight from the processing plants, fisheries, and the actual fishermen, and leave out any brokers or middlemen (Kaplan, 2010). I would make sure that my purchasing agents received extensive on-the-job training so they would have the technical and conceptual skills needed to perform all aspects of their job. The purchasing agents would have to have excellent people and communication skills and be able to get along with everyone. I would like to work with as many suppliers as needed to get a steady supply and dependable quality of fresh fish. My purchasing agents will meet with the suppliers on a quarterly basis to make sure we are getting the freshest and best product available. They should be able to represent Red Lobster in a positive light while forming a trusting and long-term business relationship with all of our suppliers (Feinstein & Stefanelli, 2012). I would make sure my purchasing agents stay up-to-date on fish name changes since renaming fish is a common practice to make it more appealing. For example, a fish called by the distasteful name slimhead was renamed orange roughy to make it more enticing to buy and sell (Feinstein & Stefanelli, 2012, p452). My purchasing agents will be tasked to buy fresh fish that is Graded A by federal government regulations. We will also not accept any fish products below a Grade A. I will need purchasing agents with

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