Red Lobster Case Study

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Register to read the introduction… As it reached most parts of the country, Red Lobster continually introduced to consumers fresh dishes that quickly became favorites to the public. In Red Lobster’s restaurants, people could have the opportunity to taste for the first time the calamari, the snow crab, the Key lime pie ant the original popcorn shrimp.

After some decades of success and growth, in 1995, Red Lobster, together with Olive Garden and later Bahama Breeze, became part of Darden Restaurants, with Joe at the helm until 2005, when he turned the reins over to current CEO and Chairman Clarence Otis.

Over the years, Red Lobster’s passion for seafood has kept it in constant evolution. Its menu has grown and changed with the tastes of all customers and the ability to bring everyone the best of the sea to their table. The environment has evolved to keep up with the times and to offer guests a comfortable place to take dinner, enjoy and celebrate.

Although Red Lobster will continue growing, it will also continue dedicating in the standards of excellence and enthusiasm for the sea that Bill Darden inspired
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| |It cost is moderate |Time span is relatively slow |
| |You can use interviewers probes |It doesn’t has management control over |
| |It has the ability to show concepts to |interviewer |
| |respondent |And the ability to handle complex |
| |Moderate general data quality |questionnaires is low |
|Mail Surveys |Moderate ability to collect large | |
| |amounts of data | |
| |Low cost |Slow time span

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