Red Horizon : A Medium Sized Pet Food Manufacturer Essay

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Red Horizon
Red Horizon is a medium-sized pet food manufacturer headquartered in Chicago, Illinois. Founded by Michael Ladenson, who wanted to give pets owners an all natural pet food product in 1986. Red Horizon manufacturers dry food, wet food, and prescription food made from organic, all natural products, which contain no artificial fillers. The company owns two factories, which produce 10,000 lbs dry food, 1,000 canned wet foods, and 500 canned prescription food daily, and is ranked #1 in pet food in the Chicago area. Red Horizon 's mission is to provide an affordable, all natural healthy pet food to its customers. Red Horizon would like to partner with a local charity that provides no kill rescues and no kill shelter, as well as help animals have a second chance at life. The goal of partnering with such a charity is not only to provide a better environment for the animals, but also allow Red Horizon to have an increase in profit, reputation, and customer relations. Red Horizon recognizes Save-A-Pet Adoption center as an appropriate charity that fits Red Horizon’s charitable initiatives.

To: Michael Ladenson
Date: December 12th, 2016
Subject: Philanthropic Project Proposal

Dear Mr. Ladenson, Luther Williams and I have chosen the Save-A-Pet Adoption Center based on the charity’s ability to give sheltered animals a second chance to find a new home in our community. In doing so, we will be promoting our company’s brand, improving employee morale…

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