The Rede Globo is an open commercial television network founded in 1965 by journalist Roberto Marinho. Belonging to Grupo Globo, one of the largest media conglomerates in the world, it is made up of five own stations and has 118 affiliates in Brazil. Its signal reaches 98% of the Brazilian counties totaling 5,490 cities gathering an average of 170 million viewers in the country. Also, through Globo Internacional, it is present in more than 100 countries and is seen by around 130 million people outside the national territory.
Among its products are journalism, soap operas, miniseries and entertainment programs. The Rede Globo also has the image rights of sports championships (national and international) and broadcast, every year, the famous Rio de Janeiro Carnival parade, which takes place in February and March and is the greatest token of the party in the country.
In 1990, to publicize the broadcast of Carnival parades of the same year, the Rede Globo aired the first vignette to feature a mulatto model. The term is originated of the word mule, hybrid animal resulting from the crossing of the horse with the donkey or donkey with the mare. For this reason, mulatto means the son of a white mother and a black father or vice versa, the descendant of whites and blacks. It is …show more content…
When the sociological subject, in which according to Stuart Hall (2006: 11), "identity is formed in the 'interaction' between self and society" projects itself into this cultural identity and internalizes its meanings and values, aligns "subjective feelings with objective places" (2006: 12). "The identity then, sewing (or, to use a medical metaphor 'sutures') the subject to the structure. It stabilizes both the subjects and the cultural worlds that they inhabit, making both reciprocally more unified and predictable" (2006:
Among its products are journalism, soap operas, miniseries and entertainment programs. The Rede Globo also has the image rights of sports championships (national and international) and broadcast, every year, the famous Rio de Janeiro Carnival parade, which takes place in February and March and is the greatest token of the party in the country.
In 1990, to publicize the broadcast of Carnival parades of the same year, the Rede Globo aired the first vignette to feature a mulatto model. The term is originated of the word mule, hybrid animal resulting from the crossing of the horse with the donkey or donkey with the mare. For this reason, mulatto means the son of a white mother and a black father or vice versa, the descendant of whites and blacks. It is …show more content…
When the sociological subject, in which according to Stuart Hall (2006: 11), "identity is formed in the 'interaction' between self and society" projects itself into this cultural identity and internalizes its meanings and values, aligns "subjective feelings with objective places" (2006: 12). "The identity then, sewing (or, to use a medical metaphor 'sutures') the subject to the structure. It stabilizes both the subjects and the cultural worlds that they inhabit, making both reciprocally more unified and predictable" (2006: