Essay about Red Bull

13140 Words Nov 29th, 2011 53 Pages
CONTENTS MISSION STATEMENT EVALUATION 5 VISION STATEMENT EVALUATION (based on “building your company’s vision, published in Harvard Business Review) 5 1. MACRO-ENVIRONMENTAL ANALYSIS AND INDUSTRY ATTRACTIVENESS 8 Porter’s Five Forces 8 1. Threat of new Entrants: 8 2. Bargaining power of suppliers 10 3. Bargaining Power of Buyers 11 4. Threat of Substitutes: 12 5. Determinants of Rivalry among Existing Firms: 14 Overall Industry Rating: 15 SUMMARY OF PORTER’S 5 FORCES ANALYSIS: 16 PEST ANALYSIS: 17 1. Political Aspects 17 2. Economical Aspects 17 3. Social Aspects 17 4. Technological Aspects 18 EXTERNAL FACTOR EVALUATION (EFE) 19 EXPLANATION 19 2. COMPANY AND COMPETITOR ANALYSIS:- 21 CPM …show more content…
We first must analyze the industry through the five-force template, which will allow us to more accurately gauge the industry in terms of its potential. When discussing the beverage industry, we are referring to not only the Red Bull’s import from Austria via Dubai, but because Red Bull Pakistan is a wholly owned subsidiary of Red Bull Austria. We are also including the distribution industry, because Red bull has its distribution partners (DPs) Chawla Group for its distribution all over Karachi. Therefore, all our analytical studies will follow both the importing and distributing, from the perspective of Red bull, which in fact comes under one industry: the beverage industry. 1. Threat of new Entrants: A | THREAT OF NEW ENTRANTS | YES | ~ | NO | 1 | Do large firms have a cost performance advantage in your segment of the industry? | X | | | 2 | Are there any proprietary product differences in your industry? | X | | | 3 | Are there any established brand identities in your industry? | X | | | 4 | Do your customers incur any significant costs in switching suppliers? | | | X | 5 | Is a lot of capital needed to enter your industry? | | X | | 6 | Is serviceable used equipment expensive? | | X | | 7 | Does the newcomer to your industry face difficulty in assessing distribution channels? | X | | | 8 | Does experience help you t o continuously lower cost? | X | | | 9 | Does the newcomer have any problems in obtaining the

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