In the article “Red Bags and WeChat: Online collectivism during massive Chinese culture events” Kyle Holmes, Mark Balnaves, and Yini Wang talked about how sending Red Bags with WeChat has become a social media phenomenon in China. China has a very ancient and traditional social culture, which is build based on “Guanxi”. “Guanxi” can be define as the closeness or strength of the relationship among two or more person. Sending Red Bags to a friend, boss, or parent is a way to improve relationship among Chinese culture. WeChat took it to another level and made sending Red Bags a game. For example, one person gives a Red Bags in the amount of 10 yuan in a group of 10 people, and all 10 people are allowed to grab one Red Bag which is in a random
