Recruitment And Retention In Schools

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Topic Paper 2: Recruitment and Retention
There are many strategies that colleges and universities utilize to attract students to their schools (College Recruitment Practices, 2016). The literature outlines many ways that colleges and universities market themselves from direct visits of college staff to high school campuses, direct mailing, calling students, recruitment websites and offering college visits are just a few of the ways colleges attract student.
Elite colleges and universities will have no shortage of applications and typically have low acceptance rates as they have typically the highest standards for acceptance (Fender, 2008). Most schools have moderate acceptance standards, which typically require at least a C to B average in high school or previous college coursework and/or college preparatory coursework for
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