Recommendations
Based on the above findings and analysis we can see that Trust bank Limited is a growing bank. The growth of Trust bank, dhanmondi branch has increased. All the customers of Trust Bank like their products and services. Though Trust bank is basically based on Army wellbeing and they take special care for Military clients, they are also trying to establish their position in civil consumers mind. But from my perspective they need to modify some of their strategies to attract more Non military customers with advanced products and facilities to be the leading organization in banking sector of Bangladesh.
The number of Billboards of Trust Bank should increase in Dhaka city for advertisement.
Should open more branches around …show more content…
Attention should be given on proper maintenance of phone, computer, fax machine and photocopier.
The interest rate for different loans is also high in Trust bank. To sell more and attract their customers they should reduce their rates and that can help them make higher profit. Beside their Military clients they should also take care of their Non military client by reducing their interest rates closer to the rates they charged for Military clients.
From my observation and talking with customers I got to know that the customer of TBL has poor knowledge about online and mobile banking of TBL. Bank should motivate them to follow and use online and mobile banking systems.
Although they are giving high standard product and services but still their service charges are quite higher than other bank. Though for Military clients the service charges are free but Trust bank should also lower their service charges for Non military customers.
Trust Bank is sponsored by the Army Welfare Trust (AWT) and has a strong brand name so my recommendation would be for TBL is to promote its product more among the existing and new
Based on the above findings and analysis we can see that Trust bank Limited is a growing bank. The growth of Trust bank, dhanmondi branch has increased. All the customers of Trust Bank like their products and services. Though Trust bank is basically based on Army wellbeing and they take special care for Military clients, they are also trying to establish their position in civil consumers mind. But from my perspective they need to modify some of their strategies to attract more Non military customers with advanced products and facilities to be the leading organization in banking sector of Bangladesh.
The number of Billboards of Trust Bank should increase in Dhaka city for advertisement.
Should open more branches around …show more content…
Attention should be given on proper maintenance of phone, computer, fax machine and photocopier.
The interest rate for different loans is also high in Trust bank. To sell more and attract their customers they should reduce their rates and that can help them make higher profit. Beside their Military clients they should also take care of their Non military client by reducing their interest rates closer to the rates they charged for Military clients.
From my observation and talking with customers I got to know that the customer of TBL has poor knowledge about online and mobile banking of TBL. Bank should motivate them to follow and use online and mobile banking systems.
Although they are giving high standard product and services but still their service charges are quite higher than other bank. Though for Military clients the service charges are free but Trust bank should also lower their service charges for Non military customers.
Trust Bank is sponsored by the Army Welfare Trust (AWT) and has a strong brand name so my recommendation would be for TBL is to promote its product more among the existing and new