Recommendations And Implementations : Guidelines Essay

1084 Words Oct 6th, 2016 5 Pages
Recommendations & Implementations:
Short-Term (Immediately to 2 Week)
• -C-AOata.m 2013 American Census data. This data does not include unoccupied housing units, only occupied units are listed in CeIt is recommended that Trap-Ease America does not attend any more trade shows, instead the funding should be used to hire a small marketing & sales team.
• The Company should refocus their market segmentation to include the food service and laboratory industries, which must protect against pests.
Medium-Term (2 Week to Next Fiscal Quarter)
• -C-AOata.m 2013 American Census data. This data does not include unoccupied housing units, only occupied units are listed in CeIt is encouraged that Trap-Ease begin a product-testing focus group, made up of home owners, both men and women. The data collected can be used for marketing initiatives.
• The company is advised to reduce the number of traps in each package from two to one, giving the illusion to the customer that the product is less expensive.
Long-Term (Next Fiscal Quarter to 1 Year)
• -C-AOata.m 2013 American Census data. This data does not include unoccupied housing units, only occupied units are listed in CeTrap-Ease America is urged to continue research and development to create newer product lines which reflect the data collected from the focus group.
• Trap-Ease should adopt the practice of just-in-time delivery, to boost customer satisfaction. Thus, the Company holds less inventory and delivers on-time, every time.
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