Recommendation For Management Strategies In The Hospitality Industry

1571 Words 7 Pages
Memorandum
Date: November 6, 2015
To: Strategic Management
From: Haya Khalil
Subject: Recommendation for Management Strategies
Being part of the hospitality industry, the business requires the availability of the right management and the right people to run the industry. As generations develop and as targets change we are forced to keep up to date on what management styles to use to satisfy managers, employees and customers. As per request of the management this report summarizes the results of my analysis of two different management styles and techniques: traditional and contemporary, in regards to the human resource, marketing, and accounting departments of the Hospitality Industry. The problem we face today is whether to run
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Traditional management refers to a more top- down bureaucratic management that mostly the baby boomers or generation X are used to. By using traditional management, the managers are not getting the chance to understand the workforce needs and wants. So they are not able to manage accordingly. Employees are treated as objects rather than humans; they are considered a number or another resource to achieve the goals of the organization (Dogan, 2008). Using traditional management disregards the feelings of the employees, their aspirations and personal goals. On the other hand, the advantages of using traditional management are that it is easier for manager to deal with the different generations; since there are different perspectives and different ideas on how training, recruiting, interviews and so on are supposed to be handled. The following table shows the different perspective of the different generations in the workforce. The table shows how different generations have different needs; when looking at the learning style is relates to how HR implements training. Each generation has a different learning styles and training environment (Dogan, …show more content…
Traditional marketing refers to advertising space in newspapers, magazines, newsletters, broadcasts, TV and other printed materials. Traditional marketing targets a larger market than internet based marketing. Since the hospitality industry is composed of different age groups it is better to be able to target these different markets; and by doing so making sure every marketing method is directed by the right employees (Kanto, 2012). On the other hand traditional marketing can be expensive, and can be harder to target specific market (Edmunds,

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