Reckitt Benckiser Competitor Analysis

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Register to read the introduction… Reckitt Benckiser Group Virtual Career game (
Reckitt Benckiser plc (LSE: RB) is a British multinational consumer goods company headquartered in Slough, Berkshire. It is a major producer of health, hygiene and home products.[4] It was formed in 1999 by the merger of the UK-based Reckitt & Colman plc and the Netherlands-based Benckiser NV.
Reckitt Benckiser's brands include Dettol (the world's largest-selling antiseptic), Strepsils (the world's largest-selling sore throat medicine), Veet (the world's largest-selling depilatory brand), Air Wick (the world's second-largest-selling air freshener), Calgon, Clearasil, Cillit Bang, Durex, Lysol, and Vanish.[5] It has operations in around 60 countries and its products are sold in almost 200 countries. (
RB’s virtual career game is a game that was developed by RB and is accessible from their careers website. Its purpose is mainly to let potential applicants test their suitability for a job in RB. This is a short situations game in which you are presented with situations and being asked what you would do (out of 3 options). If you answer the correct answers then you are being promoted. Finally you get an analysis of your achievements and a recommendation to apply for a job if you have good
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University of Missouri Career interest game (
This is an ultra simple game made by the university of Missouri based on Dr. John Holland's theory that people and work environments can be loosely classified into six different groups. The game presents you with each group, asks you to choose a group that you relate to and explains you which kind of jobs are suitable for this group.

3. Indiana Youth Institute Drive of your life (
Drive of Your Life is a fun Indiana specific online career exploration game. It helps middle school and high school students learn more about themselves, higher education and careers. This free educational tool lets kids answer a series of questions about themselves to learn what careers could interest them and then go on a virtual drive to learn more about each of those careers – all in their own customized car.

The main advantages of my game or platforms comparing to the above competitors are:
1. Based on Social network – Leverages your professional connections network.
2. Open to all kind of jobs and employers – Can be relevant for

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