The concept of cool tends to vary in ideas that relate differently to objects, persons, and personalities. From an excerpt of, “Rebel Cool”, authors Quartz and Asp mentioned a new concept of cool: rebel cool. The foundational myth of cool is something that goes against the prescribed societal norm, which can be considered as rebel cool. As Quartz and Asp stated, “Cool follows the signaling logic of social selection” to show how the idea of rebelling against the social establishment is a “cool” notion within itself (176). To transcend the expectation that society has of an individual in order to become an outlier appeals to the individualistic urges of the human psyche, channeled through basic human emotions that may not correspond well to society
