There are three main reasons why we eat: to regulate homesostasis, to mask negative emotional states, and to please ourselves i.e. hedonism. Homeostasis is how our body stays in balance and keeps equilibrium; thereofre, food is essential for energy. Moreover, stress and one’s emotional state could lead to overconsumption of foods. Consumption of foods rich in fats, sugars, and salts oftem leads to pleasure due to their good taste. The pleasure we attain from food can often lead to food addiction. The neuroendocrine mechanisms seen in habitual dietry habits are also seen in in drugs of addciton. As seen in many addictive drugs, food has influential reinforcing effects and activate the reward pathways in the brain. Dopamine and serotonin release
