When people think of Americanism, there is rarely a diverse range of thought that they identify as idealistic Americanism. Despite the overwhelming number of early cultures present in America, traditional American culture is often considered as the later-formed, individualistic cowboy culture, rugged Americans who worked hard and provided for themselves their entire lives. In contrast, American culture, current values and distinctiveness that identifies Americans, has always been more than one culture. Diversity, a core American value, means cultural integration, or the inclusion of the best parts of many cultures with varying beliefs and identities. Many Americans believe that accepting elements from non-traditional American culture will destroy
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While traditional American culture is often limited to European history and achievements, America advertises itself as a melting pot because it understands the benefits of including the best of many cultures. As such, its history and culture should include advancements from more than one sole race and lifestyle, instead of perpetuating an untrue image. Coca-Cola’s “Together is Beautiful” commercial shows the vastness of Americans by focusing on multiple different settings, activities, and people. Throughout the commercial, many nationalities are shown, including Latinos, blacks, people from the Middle East, and Asians. However, the commercial does not stop there; it depicts Jews and Muslims, straight couples and queer couples, and people living in the rural Midwest and people living downtown in a city. Regardless of their different living situations, they are all living in the same country, under what should be the same laws, expectations, and opportunities. Coke’s “Together is Beautiful” commercial is in many ways very similar to Honey Maid’s “This is Wholesome” commercial, which features white and black, straight and queer, and small and large families. The commercial depicts the idea that despite these families’ differences, they all have similar strong family values and enjoy life in similar ways. Some may argue that these two …show more content…
Americans fear the inclusion of other cultures will take away the individualism and work ethic that America is so proudly associated with. Many non-Western cultures, such as Japanese culture, are much more focused on the collective than the individual, making Americans fear the inclusion of many such Asian cultures. This fear is also addressed in the Coca-Cola commercial through the inclusion of cowboys within the commercial. For many, cowboys epitomize true patriotism. The commercial begins with a cowboy and “America the Beautiful” being sung. However, the scene quickly changes to showing the Latina woman, the song switches from being sung in English to Spanish. The most controversial scene, a frame of a solo Muslim woman, was referenced by users throughout social media, saying that Coke is un-American and that they would no longer support Coca-Cola with their business. Many Americans viewed these scenes as Coca-Cola trying to force Americans to change their culture, especially through the singing of a very influential American song in languages that are not accepted to be the American language. Instead, Coca-Cola is showing Americans that the inclusion of other cultures can make American culture richer. American
While traditional American culture is often limited to European history and achievements, America advertises itself as a melting pot because it understands the benefits of including the best of many cultures. As such, its history and culture should include advancements from more than one sole race and lifestyle, instead of perpetuating an untrue image. Coca-Cola’s “Together is Beautiful” commercial shows the vastness of Americans by focusing on multiple different settings, activities, and people. Throughout the commercial, many nationalities are shown, including Latinos, blacks, people from the Middle East, and Asians. However, the commercial does not stop there; it depicts Jews and Muslims, straight couples and queer couples, and people living in the rural Midwest and people living downtown in a city. Regardless of their different living situations, they are all living in the same country, under what should be the same laws, expectations, and opportunities. Coke’s “Together is Beautiful” commercial is in many ways very similar to Honey Maid’s “This is Wholesome” commercial, which features white and black, straight and queer, and small and large families. The commercial depicts the idea that despite these families’ differences, they all have similar strong family values and enjoy life in similar ways. Some may argue that these two …show more content…
Americans fear the inclusion of other cultures will take away the individualism and work ethic that America is so proudly associated with. Many non-Western cultures, such as Japanese culture, are much more focused on the collective than the individual, making Americans fear the inclusion of many such Asian cultures. This fear is also addressed in the Coca-Cola commercial through the inclusion of cowboys within the commercial. For many, cowboys epitomize true patriotism. The commercial begins with a cowboy and “America the Beautiful” being sung. However, the scene quickly changes to showing the Latina woman, the song switches from being sung in English to Spanish. The most controversial scene, a frame of a solo Muslim woman, was referenced by users throughout social media, saying that Coke is un-American and that they would no longer support Coca-Cola with their business. Many Americans viewed these scenes as Coca-Cola trying to force Americans to change their culture, especially through the singing of a very influential American song in languages that are not accepted to be the American language. Instead, Coca-Cola is showing Americans that the inclusion of other cultures can make American culture richer. American