One device that Reagan uses is the appeal to emotions, such as humor, pride and sympathy. Reagan uses appeal to emotion because he wants to establish an easygoing demeanor with his audience, show that he is sympathetic to their plight, instill pride and push them towards his ideals. He wants it to be known that his intention is not to attack the Soviets but to invite them to join with the West and to work towards a more prosperous future. Some examples of this are when he tries to instill an easygoing demeanor through appealing to their emotions, more specifically to the audience’s humor. Reagan states, “But my friends, there were a few things the Soviets didn’t count on: Berliner Herz, Berliner Humor, ja und Berliner Schnauze”. By appealing
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He wants the audience to understand that the United States has the best character to look out for Berlin and the rest of the world. Regan uses ethos when describing the effects of the Marshall Plan on Berlin. In reference to the Marshall Plan, he states, “--that dream became real. Japan rose from ruin to become an economic giant. Italy, France, Belgium-- virtually every nation in Western Europe saw political and economic rebirth; the European Community was founded”. This appeal to ethos is grounded in the fact that he wants to present the West as a wise and benevolent power and because Western Berlin decided to join with it, they benefitted from the West’s wisdom and aid. Later, Reagan culminates his argument with ethos. He presents his solution as the only solution and the best solution, which bolsters the West’s character as a moral leader. He cries out, “General Secretary Gorbachev, if you seek peace, if you seek prosperity for the Soviet Union and Eastern Europe, if you seek liberalization: Come here to this gate. Mr. Gorbachev, open this gate. Mr. Gorbachev, tear down this wall!” Reagan also uses ethos, specifically goodwill when he begins to talk again about the problem faced by Europe. He states, “I understand the fear of war and pain of division that afflicts this continent, and I pledge to you my country’s efforts to help overcome this burden”. He is trying to cultivate goodwill between the audience and himself to benefit the moral character of him and his country. By saying that he understands the fears plaguing Europe and pledging to help, it makes the audience feel assured that Reagan is a good man and he is working for the betterment of all mankind. Next, he begins to talk about the solution to the conflict between East and West, stating, “We in the West stand ready to cooperate with the East to promote true
He wants the audience to understand that the United States has the best character to look out for Berlin and the rest of the world. Regan uses ethos when describing the effects of the Marshall Plan on Berlin. In reference to the Marshall Plan, he states, “--that dream became real. Japan rose from ruin to become an economic giant. Italy, France, Belgium-- virtually every nation in Western Europe saw political and economic rebirth; the European Community was founded”. This appeal to ethos is grounded in the fact that he wants to present the West as a wise and benevolent power and because Western Berlin decided to join with it, they benefitted from the West’s wisdom and aid. Later, Reagan culminates his argument with ethos. He presents his solution as the only solution and the best solution, which bolsters the West’s character as a moral leader. He cries out, “General Secretary Gorbachev, if you seek peace, if you seek prosperity for the Soviet Union and Eastern Europe, if you seek liberalization: Come here to this gate. Mr. Gorbachev, open this gate. Mr. Gorbachev, tear down this wall!” Reagan also uses ethos, specifically goodwill when he begins to talk again about the problem faced by Europe. He states, “I understand the fear of war and pain of division that afflicts this continent, and I pledge to you my country’s efforts to help overcome this burden”. He is trying to cultivate goodwill between the audience and himself to benefit the moral character of him and his country. By saying that he understands the fears plaguing Europe and pledging to help, it makes the audience feel assured that Reagan is a good man and he is working for the betterment of all mankind. Next, he begins to talk about the solution to the conflict between East and West, stating, “We in the West stand ready to cooperate with the East to promote true