Ready Set Solve Challenge Case Study

The Capital Region District’s (CRD) Ready Set Solve Challenge uses their website and social media sites to promote the involvement of post-secondary students in solving climate challenges. Specifically, this event provides students from Royal Roads University, Camosun College, and the University of Victoria with a chance to solve sustainability challenges with organizations devoted to combatting climate change (CRD, 2013). On the website, the CRD promotes the event by summarizing and reporting on the results from the previous year. CRD (2013) mentions a few of the solutions that students in the competition derived, including a youth climate action summer camp, a natural outdoor playground, and a bicycle infrastructure. This strategy represents an effective approach to promoting future challenges. First of all, the announcement of previous results motivates current students to enter the challenge for a chance to win the contest. Furthermore, by mentioning …show more content…
For example, the idea of a bicycle infrastructure in the city of Esquimalt may encourage other cities to implement similar ideas. From this perspective, the CRD website effectively promotes the challenge by providing complete and objective information as well as motivating students, professors, municipalities and organizations to become involved. In addition to their website, the CRD also promotes their Ready Set Solve Challenge on social media. Different Facebook pages affiliated with the CRD and the three participating colleges have created posts alerting students of the event and encouraging them to join the challenge. For example, the University of Victoria Campus Planning and Sustainability has announced the challenge as a fun competition that helps students to become involved in sustainability efforts (UVic Campus Planning and