Ready For Purchase Case Study

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to the customer for a product or service not yet ready for purchase. It may be years away from being ready for purchase. This is an investment by the customer for potential future gains by obtaining a technology that can add value to the customer.
Along with the investment on future value of the technology that is not yet ready for purchase is the risk associated with the technology not meeting expectations. These risk are beyond the cost risk associated with commercialization. Cost risk being the purchase price and other costs mentioned above being within an expected range. Risks are in the form of performance for the customer and can they obtain the quantity they desire. These risk are:
 Technology can be fully characterized and proven stable

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