Reading Rodeo Promotion Plan
Reading Rodeo is a non-profit community summer reading program for kindergarden through high school. The idea came from varies thoughts of refraining to do the same Vacation Bible School that every neighborhood church had scheduled for one week in the summer. “Childhood pastimes are increasingly moving indoors,” reports U.S.A Today in 2005, and not much has changed eight years later. Students have invested their summer days, home-alone, in video games. The community has shrunk as more and more youth practice their individual gaming skills. Parents need help to scoot the youth into the community to participate in connecting to people. The core advertising message is born from the vision to support families in investing young lives back into the summer community.
“Are you listening? Did you hear? It isn’t her-it’s Him. The witch’s magic is weakening! You thought it would last forever, but the ice is melting and the winter of your discontent is drawing to an end” (C.S. Lewis, 1950). Reading Rodeo will melt away the home-alone addiction to the game virus, and invite youth into the magical land of reading, writing and sharing in …show more content…
The slogan will be, “Read to me and I’ll read to you.” Youth will earn coins when they silently read to themselves for 15 mins and when they read during the week and bring in a list of books read signed by a parent. Then coins will be saved until the last Reading Rodeo day where they will be able to spend their coins in the Reading Rodeo Store by first purchasing a book and then other items may be purchased. Each week will involve a special forty-five minute event, perhaps a magic show, Paws for a Cause, a visit from a famous story teller or an author of a book. The youth will also earn coins with each item they bring in for the local food
Reading Rodeo is a non-profit community summer reading program for kindergarden through high school. The idea came from varies thoughts of refraining to do the same Vacation Bible School that every neighborhood church had scheduled for one week in the summer. “Childhood pastimes are increasingly moving indoors,” reports U.S.A Today in 2005, and not much has changed eight years later. Students have invested their summer days, home-alone, in video games. The community has shrunk as more and more youth practice their individual gaming skills. Parents need help to scoot the youth into the community to participate in connecting to people. The core advertising message is born from the vision to support families in investing young lives back into the summer community.
“Are you listening? Did you hear? It isn’t her-it’s Him. The witch’s magic is weakening! You thought it would last forever, but the ice is melting and the winter of your discontent is drawing to an end” (C.S. Lewis, 1950). Reading Rodeo will melt away the home-alone addiction to the game virus, and invite youth into the magical land of reading, writing and sharing in …show more content…
The slogan will be, “Read to me and I’ll read to you.” Youth will earn coins when they silently read to themselves for 15 mins and when they read during the week and bring in a list of books read signed by a parent. Then coins will be saved until the last Reading Rodeo day where they will be able to spend their coins in the Reading Rodeo Store by first purchasing a book and then other items may be purchased. Each week will involve a special forty-five minute event, perhaps a magic show, Paws for a Cause, a visit from a famous story teller or an author of a book. The youth will also earn coins with each item they bring in for the local food