Background
RE/MAX, also known as (Real Estate Maximum) was founded by Dave Liniger and wife in 1973, in Denver, Colorado. Prior to starting RE/MAX, Liniger experimented with buying and renovating homes before selling them for a profit while he was in the military. He was inspired to start a franchise after working as a real estate agent under a brokerage firm. He embraced the idea of 100% commission for agents, so long as a flat fee from that broker or agent would be guaranteed. RE/MAX’s business model was to attract top class entrepreneurs through provision of top-class support, information technology IT infrastructure, training, timely market knowledge, and a strong brand name. Brokerage firms and real estate agents loved Liniger’s business model, as it empowered them to own their businesses, make decisions, and had the potential to make lots of profit. Business was good for RE/MAX, but the company struggle to handle the economic wave and technological shift that changed from a Broker-centric model, to a Customer-centric model.
Issue #1 …show more content…
For RE/MAX to attract the best and most motivated, the company engaged in the development and roll out of technological tools, network communications and training to retain competitive advantage over other rivals. RE/MAX Satellite, RE/MAX Mainstreet and RE/MAX University were investments made to broaden its global reach. In the broker-centric era, less technological advancements were needed in the real estate business. RE/MAX shifted as the business shifted. The company also adjusted accordingly to economic challenges and regulatory
RE/MAX, also known as (Real Estate Maximum) was founded by Dave Liniger and wife in 1973, in Denver, Colorado. Prior to starting RE/MAX, Liniger experimented with buying and renovating homes before selling them for a profit while he was in the military. He was inspired to start a franchise after working as a real estate agent under a brokerage firm. He embraced the idea of 100% commission for agents, so long as a flat fee from that broker or agent would be guaranteed. RE/MAX’s business model was to attract top class entrepreneurs through provision of top-class support, information technology IT infrastructure, training, timely market knowledge, and a strong brand name. Brokerage firms and real estate agents loved Liniger’s business model, as it empowered them to own their businesses, make decisions, and had the potential to make lots of profit. Business was good for RE/MAX, but the company struggle to handle the economic wave and technological shift that changed from a Broker-centric model, to a Customer-centric model.
Issue #1 …show more content…
For RE/MAX to attract the best and most motivated, the company engaged in the development and roll out of technological tools, network communications and training to retain competitive advantage over other rivals. RE/MAX Satellite, RE/MAX Mainstreet and RE/MAX University were investments made to broaden its global reach. In the broker-centric era, less technological advancements were needed in the real estate business. RE/MAX shifted as the business shifted. The company also adjusted accordingly to economic challenges and regulatory