5.1 Effect on Rate of Adoption: Speed Up Adoption The effect that the observability of the relative advantage will have on the rate of adoption is positive. Because this product looks in the most part, like a typical shoe, minus the laces, it is important that Nike® gets as many people to try these shoes on as they possibly can. The tur observability of the features and advantages that this product has over any others can only truly be experienced once they are on the feet of a consumer. It is additionally important that customers understand that Nike® attempted to make these shoes look like a normal pair of shoes, but the true magic of this product can only be experienced once they are put on.
Section Six: Complexity
6.0 Complexity: Low …show more content…
From children to adults ad everyone in between, the Hyperadapt 1.0® is as easy as the touch of a button, literally. When users step inside, the shoes sensors will automatically tighten to the user’s foot, if the fit is either to lose or to tight, than the user can adjust it to their exact specifications with the touch of a button. The internal motors require no maintained, which helps with the care free and simple use of this product. The buttons are simple to use, and require no maintenance either (VOA News, 2016). Those two factors are the two most important features that this product has, and the fact that they require no attention or personal sacrifice from the user is a great selling point. The rest of the shoe requires no special training or attention and is in essence the same as every shoe that a consumer has put on prior to this product. Nike® has created a very innovative and electronically advanced product, which is very simple to use.
6.1 Effect on Rate of Adoption: Speed Up Adoption From a consumer’s point of view, the fact that this product eliminates the hassle of tying shoes, with technology and features that are extremely easy to use will help to speed up the rate of adoption tremendously. One aspect that hinders a products ability to move into the market at a faster rate is due in part because consumers fear that the products will require extra time to understand and manipulate the product. Nike® has done an incredible job of delivering a product that is effective, and easy to use, and because of that consumers will be even more attracted to this new product.
Section Seven:
Section Six: Complexity
6.0 Complexity: Low …show more content…
From children to adults ad everyone in between, the Hyperadapt 1.0® is as easy as the touch of a button, literally. When users step inside, the shoes sensors will automatically tighten to the user’s foot, if the fit is either to lose or to tight, than the user can adjust it to their exact specifications with the touch of a button. The internal motors require no maintained, which helps with the care free and simple use of this product. The buttons are simple to use, and require no maintenance either (VOA News, 2016). Those two factors are the two most important features that this product has, and the fact that they require no attention or personal sacrifice from the user is a great selling point. The rest of the shoe requires no special training or attention and is in essence the same as every shoe that a consumer has put on prior to this product. Nike® has created a very innovative and electronically advanced product, which is very simple to use.
6.1 Effect on Rate of Adoption: Speed Up Adoption From a consumer’s point of view, the fact that this product eliminates the hassle of tying shoes, with technology and features that are extremely easy to use will help to speed up the rate of adoption tremendously. One aspect that hinders a products ability to move into the market at a faster rate is due in part because consumers fear that the products will require extra time to understand and manipulate the product. Nike® has done an incredible job of delivering a product that is effective, and easy to use, and because of that consumers will be even more attracted to this new product.
Section Seven: