Randy Spolter Case Analysis

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With more than 15 years of public relations and marketing experience in telecommunications, Randy Spolter leverages his expertise to develop media strategies and implement targeted messaging campaigns.

While working for Sprint, Mr. Spolter increased awareness about M2M communication/the Internet of Things, business apps, network deployment and network security. He wrote news releases, media pitches and talking points as well as orchestrated media briefings to educated reporters and industry analysts about wireless industry trends.

Mr. Spolter also gained extensive experience serving as Sprint’s primary media contact in Washington, Philadelphia, San Diego and Phoenix where he developed and nurtured relations with key reporters, bloggers

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