Ralph Lauren Research Paper

Great Essays
Show More
Introduction
Based on thorough research, one of the most appropriate corporations for this particular assignment has been Ralph Lauren. Founded in 1967, it has become one of the most influencing and successful companies, within the fashion world industry . While its first launch focused on men’s accessories and later menswear, over the years Ralph Lauren has become vastly known worldwide, for everlasting designs and creations . From clothing and accessories, to fragrances and luggage, the company brand has maintained global success ever since its first market appearance. Currently the company’s brands include: Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX, …show more content…
Nonetheless, department stores have also become involved and took a stance in this movement by selling the “Pink Pony” products .

Charitable Contributions

The company has been actively involved in various charity events held in various stores, which are meant to bring more knowledge to people in regards to cancer. As well the corporation has also started it team of volunteers- Ralph Lauren Volunteers, which entail various organizations made up of Ralph Lauren employees worldwide. Some of the volunteers formed organizations include: AIDS Walk NYC, Central Florida Charities Food Pantry, Hong Kong Red Cross and Korea Red Cross .

Environmental …show more content…
By continuing to emerge into new markets, the company’s brand value will surpass its current level of reputation. The company can sustain to venture into new markets because of its brand capability and knowledge equipped business. Its sustainability among the newly unreached locations will also greatly emerge from the brand’s ability to create modestly valued, yet still timeless and exceptional, items. Simultaneously, the company manages to incorporate extravagant and highly priced pieces to its collections as well, which evidently will effectively aid towards meeting the needs of various

Related Documents

  • Improved Essays

    Ralph Lifschitz: Ralph Lauren's Life And Design
    • 1323 Words
    • 6 Pages

    Ralph Lifschitz: Ralph Lauren's Life And Design

    Ralph Lifschitz is famously known as Ralph Lauren. He was born on October 14, 1939 in Bronx New York. His parents are Frieda and Frank Lifschitz they are both from Austria. They eventually packed up and moved to New York city where they had their kids. Ralph Lauren was the third child out of the four children.…

    • 1323 Words
    • 6 Pages
    Improved Essays
    Read More
  • Superior Essays

    Case Study Chick-Fil-A
    • 1556 Words
    • 7 Pages

    Case Study Chick-Fil-A

    1) Provide an analysis of the brand’s social responsibility, courage, and moral leadership. Identify and discuss values, moral philosophy, and sense of social responsibilities (community, employees, families, etc.) Chick-fil-A’s social responsibility, courage and moral leadership consists of serving their communities by volunteering and giving back. They are strongly committed to taking care of the individuals that take care of the surrounding communities. In times of crisis, they give sandwiches to their first responders as a sign of gratitude.…

    • 1556 Words
    • 7 Pages
    Superior Essays
    Read More
  • Decent Essays

    Kate Spade Research Paper
    • 604 Words
    • 3 Pages

    Kate Spade Research Paper

    Kate Spade Kate Spade’s wild but, very successful adventure from a journalist to the red carpet. “Kate had it in her all along her father was an entrepreneur” (Freistadt). Kate married Andy Spade in 1994. They had one child together named Frances Beatrix Spade in February 2005. Kate got a good job and a good job, but she gave it all up to follow her dream of being in the fashion business.…

    • 604 Words
    • 3 Pages
    Decent Essays
    Read More
  • Decent Essays

    The Brand Called You Tom Peters Analysis
    • 179 Words
    • 1 Pages

    The Brand Called You Tom Peters Analysis

    Everything today is branded, from the milk in your fridge to the car you drive. Each of these brands are things we trust, what we would regard as reputable. Why is that though? In the article, the Brand Called You Tom Peters describes this trust in brands as a belief in “promise of the value you’ll receive.” Similarly, Peters argues, “you’re every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop.”…

    • 179 Words
    • 1 Pages
    Decent Essays
    Read More
  • Great Essays

    Vera Bradley Case Study Summary
    • 1799 Words
    • 8 Pages

    Vera Bradley Case Study Summary

    Abstract This case study that makes a long-term 5+ years policy and strategy recommendations to the Vera Bradley company. Vera Bradley founded in 1982 by two friends, Barbara Bradley and Patrick Miller. The company operates in the women’s luxury handbag in the accessories industry. The company is focused on women’s distinctive fashion needs. The company generates revenues in two segments, are direct and indirect.…

    • 1799 Words
    • 8 Pages
    Great Essays
    Read More
  • Improved Essays

    Federal Emergency Management Agency (FEMA)
    • 5564 Words
    • 23 Pages

    Federal Emergency Management Agency (FEMA)

    Organizations and agencies with a role in response and recovery are always seeking hardworking, dedicated volunteers. By volunteering with an established voluntary agency, individuals and households become part of the…

    • 5564 Words
    • 23 Pages
    Improved Essays
    Read More
  • Decent Essays

    Mossy Oak Apparel Brand Analysis
    • 348 Words
    • 2 Pages

    Mossy Oak Apparel Brand Analysis

    I have chosen to discuss the clothing company Russell Outdoors formerly known as Mossy Oak Apparel (Hoover’s Inc., 2015). Mossy Oak is strongly associated with outdoorsman and women who use camouflage for outdoor sporting activities or for fashion purposes. Their brands include Elements, Mossy Oak, and APX. Hunting products are sold through mass merchandisers, sporting good retailers, and catalog sales in the US (Hoover’s Inc., 2015). Customers who seek products are looking for a specific trademarked brand for the items they are planning to purchase.…

    • 348 Words
    • 2 Pages
    Decent Essays
    Read More
  • Improved Essays

    Nike Stakeholder Analysis
    • 1018 Words
    • 5 Pages

    Nike Stakeholder Analysis

    The company that i will be talking about is nike, i will talk about its description, the stakeholder model, the external factors, internal factors and the closing remarks. All this factor are what makes a company successful, without any of this a company nothing. But the most important parts that i will talk about are the stakeholders model and the external factors. NIKE, Inc. engages in the design, development, marketing, and sale of sports and lifestyle footwear, apparel, and equipment, accessories and services. there athletic footwear products are mostly designed for specific athletic use, But most of the people use their products for casual or leisure purposes.…

    • 1018 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Naomi Klein No Space Analysis
    • 663 Words
    • 3 Pages

    Naomi Klein No Space Analysis

    In her book, No Logo (2000), Naomi Klein sheds light on the opposing forces of corporate rule, and seeks to understand the conditions, whether cultural or economic, that mark the emergence of an inevitable political movement still in its early stages. She wants her audience to walk away at the end of the book, aware of the “cracks and fissures beneath [the brands’] high-gloss facade (Klein 18).” The opening chapter, “No Space,” educates the reader on how corporate brands came into existence, when they dominated the market and landscapes, and why they are ubiquitous. Klein also describes brands and logos as more than just images companies utilize to identify themselves with; they possess souls, manipulating consumers.…

    • 663 Words
    • 3 Pages
    Improved Essays
    Read More
  • Great Essays

    Colgate Brand Analysis
    • 1427 Words
    • 6 Pages

    Colgate Brand Analysis

    Q1: Define brand. What do brands mean to you? What risks do they cover for customers and business firms? (by Mahnoor Aziz) Ans.…

    • 1427 Words
    • 6 Pages
    Great Essays
    Read More
  • Decent Essays

    H & M Strategic Analysis Essay
    • 1038 Words
    • 5 Pages

    H & M Strategic Analysis Essay

    o H&M has done 200 in-house collaboration with famous designers and celebrity such as Stella McCartney, Alexander Wang, Madonna, and Beyonce o H&M also perform CSR by using sustainable materials for the special collections and ensuring the working conditions of the supplier’s workers. • Internationasation strategy o When H&M opens a new store in a country, H&M minimize the formal rules and procedure o They prefer the employee to learn by experiential learning such as training programmes and on the job training to ensure that the employees understand the company’s core values • Store concept o H&M always open a store in a prime location of a shopping district o It constantly change the window and in store displays to attract customers. o Every two or three years a new store interior design is created • Supply chain o Production offices, distribution centres, and warehouse work closely together to increase flexibility and allowing store to restock at the right…

    • 1038 Words
    • 5 Pages
    Decent Essays
    Read More
  • Great Essays

    Tom Ford Marketing Strategy
    • 1782 Words
    • 8 Pages

    Tom Ford Marketing Strategy

    This report provides an analysis of the distribution expansion for Tom Ford brand. The research draws attention to the fact how Tom Ford brand became global brand, growth of its retail network and distribution methods it uses on COO market and the Global market. In introduction, you will be able to read overview of the brand, and the recent successes, developments and some issues that brand has during last three years, and three-year change of the retail network.…

    • 1782 Words
    • 8 Pages
    Great Essays
    Read More
  • Superior Essays

    Market Segmentation For The Market Position Of Burberry
    • 3675 Words
    • 15 Pages

    Market Segmentation For The Market Position Of Burberry

    Burberry used to provide products only for elders, soldier and royal members. Nowadays the brand has expanded its target market almost for every age group; Burberry’s classical appeal are mostly bought by mature men and women. But lately, Burberry has started to target youth as well by using Emma Watson as the brand face. For that reason, the market segmentation for Burberry diversify because Burberry can provide their product portfolio from 20 years old man/woman to 60 years old man/woman. Since the brand is associated with prestige and elegance, we can roughly adress A and B classes which contains people with high level income and education as the costumers of the brand.…

    • 3675 Words
    • 15 Pages
    Superior Essays
    Read More
  • Improved Essays

    The Luxury Strategy: The Luxury Strategy
    • 716 Words
    • 3 Pages

    The Luxury Strategy: The Luxury Strategy

    For decades, the concept of luxury has evolved from a status assumption to a sheer lifestyle offering that goes beyond traditional imagination. Jean-Noël Kapferer, the co-creator of The Luxury Strategy; states that luxury has opened it’s doors to the mass interest and is changing the old belief of a having a selective market to elevate economies and achieve record breaking profits. The breadth and depth of this change has acquainted luxury brands to a global affluent audience. (Doran, S., 2013)…

    • 716 Words
    • 3 Pages
    Improved Essays
    Read More
  • Superior Essays

    The Role Of Sustainability In Business
    • 1438 Words
    • 6 Pages

    The Role Of Sustainability In Business

    Besides understanding the impacts and implication of sustainability on business models and the ability of the business to grow and perform well in the long term is very much essential. Hence as the new management of Wearing Well (WW) our main focus was to formulate a strategy that would transform WW into a leading retailer specialized in UK clothing retail industry. The strategy formulation process was one of the most challenging aspects of the business, because we as a team had to take various factors into consideration for the integration and implementation of our strategy. Our strategy development process began with indentifying the key assets of WW which included identifying their customers, their needs, habits etc as well as identifying WW’S core competencies, assets and resources, and further evaluating the future trends and dynamics of the fashion retail industry. Our next step of action was to assess WW’s potential in terms of market positioning, highlighting competitive threats and commercial potential, assessing stakeholders relation by highlighting any opportunity or challenge for responsible and ethical business, assessing prospects for greater sustainability in our operations that would highlight our strength and weakness for the future and finally assessing short, medium and long term risk in the business.…

    • 1438 Words
    • 6 Pages
    Superior Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings