This paper discusses, examines, and explains how Rainy Day Toys can provide an atmosphere of creativity that parents and grandparents can have over electronics. Also, they can specialize in wooden toys and books to help develop appeal, imaginative play, and tactile skills for preschool children ages 1-4. The media design project that connects with Rainy Day Toys can offer fun, energetic and vibrant experience for parents and grandparents ages 25-64. In addition, the mission is to use a brand identity system that best communicates their message effectively. Additionally, there are collections of elements, which work together to create unified, consistent and flexible assets that can communicate the brand value to the target audience effectively
