While the two radio stations have different genres and target audiences, there are similarities between them. For the hour of audio analysed from each radio station, the same time, midday to 1pm was sampled. Format wise both stations were similar, starting the hour off with a song, contrary to the norm, which is newsbreaks and/or weather report.
The similarities in the formats continue, as after the song at the beginning hour, there is a voice breaks from the announcer, followed by a block of songs, only separated by the Radio ID of the respective station. During the day, the formatting for both stations is different compare to their Drive shows; music is delivered to the listener in a block, followed by a smaller block of advertisements, …show more content…
Once again there were a high number of these instances on both radio stations, ZM promoted the breakfast show for the following day, and a competition they had to win tickets to an upcoming concert, and Hauraki also promoted an upcoming concert competition. For self-promotion such as this, radio stations align themselves with large headlining concerts; from their core artist list, and by promoting these shows they tie their brand/station directly to the ‘local’ experience of seeing the band live in New Zealand. People associate the concert with that particular station. This is an effective way to eradicate any thought from a competing station, as a fan of that headliner will listen to the radio station promoting the concert. This type of emotive and qualitative response becomes a strong and effective way to promote the station.
The amount of commercial advertisements in the hour sampled from each station is a point of difference. While the music is mainly delivered in ‘block’ format, which consecutive songs, generally this is followed by a number of advertisements. Hauraki, follows the standard form and after 40 minutes of no advertising, 9 consecutive ads played, a total of 3 minutes. The Hauraki advertisements were very well directed to their target audience, featuring ads mentioning car rental, hair loss, investment banking and timber companies, suitable for an older male audience.
Comparatively, …show more content…
Hauraki’s target audience of mainly men is catered to, from the music, advertisements and competitions. By being true to their slogan and their advertised brand of alternative rock, and playing larger segments of music, they will see an increase in their listenership. The advertisements are aligned with the demographic of the station, increasing revenue for the station, a constant goal for any broadcaster. The audience being able to have immediate input to what music is being played is also something that does not happen often with Radio Stations, and would be greatly appreciated by many of the
The similarities in the formats continue, as after the song at the beginning hour, there is a voice breaks from the announcer, followed by a block of songs, only separated by the Radio ID of the respective station. During the day, the formatting for both stations is different compare to their Drive shows; music is delivered to the listener in a block, followed by a smaller block of advertisements, …show more content…
Once again there were a high number of these instances on both radio stations, ZM promoted the breakfast show for the following day, and a competition they had to win tickets to an upcoming concert, and Hauraki also promoted an upcoming concert competition. For self-promotion such as this, radio stations align themselves with large headlining concerts; from their core artist list, and by promoting these shows they tie their brand/station directly to the ‘local’ experience of seeing the band live in New Zealand. People associate the concert with that particular station. This is an effective way to eradicate any thought from a competing station, as a fan of that headliner will listen to the radio station promoting the concert. This type of emotive and qualitative response becomes a strong and effective way to promote the station.
The amount of commercial advertisements in the hour sampled from each station is a point of difference. While the music is mainly delivered in ‘block’ format, which consecutive songs, generally this is followed by a number of advertisements. Hauraki, follows the standard form and after 40 minutes of no advertising, 9 consecutive ads played, a total of 3 minutes. The Hauraki advertisements were very well directed to their target audience, featuring ads mentioning car rental, hair loss, investment banking and timber companies, suitable for an older male audience.
Comparatively, …show more content…
Hauraki’s target audience of mainly men is catered to, from the music, advertisements and competitions. By being true to their slogan and their advertised brand of alternative rock, and playing larger segments of music, they will see an increase in their listenership. The advertisements are aligned with the demographic of the station, increasing revenue for the station, a constant goal for any broadcaster. The audience being able to have immediate input to what music is being played is also something that does not happen often with Radio Stations, and would be greatly appreciated by many of the