During communism, we were the customers easy to satisfy. In the face of goods shortages on the shelves we were buying everything what was available at the moment without niggling. Empty store shelves and endless queues defined our world. After the political and economic transformation the situation has radically changed. Consumers have become more demanding and harder to please. They no longer need to worry about the lack of goods. The excess of products to choose from and money shortage in the pocket has become the thing that worries people the most. The market has to keep up with the changes to build profitable relationships with customers in order to meet their needs. It needs to keep old customers and attract new ones in the same time.
