Racial and ethnic groups are portrayed in television, which teaches society different beliefs and values. Within prime-time television showing race is a common occurrence but, race appearing in advertisements is more uncommon. Research has shown that a “preference for upscale-demographic audiences have provided the foundation for nearly all-White television (Goodale, 1999) where “Mfume’s promise was ‘‘to put advertisers on notice that discrimination will not be tolerated” (NAACP, 1999). Society would think with Mfume’s promise …show more content…
When racism appeared in Disney films they would be negative towards certain races. Im Aladdin, “the "bad" Arabs with thick, foreign accents, while the Anglicized Jasmine and Aladdin speak in standard Americanized English.” (Grioux 1994) Because the voices of the bad Arabs were portrayed with thick foreign accents, people may have different beliefs towards them. Both articles research on how race and ethnicity influences the way that culture will think. Within both articles both examine and explain how all whites either dominant or play the good guys within advertisements or films. Each side portrays the different ways that culture will react to