Gender Bias In The Media

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In anthropology, a stereotype can be defined as an adopted though about specific types of individuals or certain ways of doing things (REDO THIS DEFINITION). In today’s society, gender bias within the media in unavoidable. It is evident that gender stereotyping in modern media has heavily impacted women in a negative way. Unfortunately, stereotyping in the media is commonly done subliminally and goes unnoticed until it is too late.

In today’s society, the media such as television, movies, magazines, advertisements, and video games put a lot of ideas in our head. There are so many common gender stereotypes in the media that it had taken over our lives in many different aspects. A stereotype can be defined as a widely held but fixed and oversimplified
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The easiest way to avoid gender stereotypes in the media is to be aware of them and to raise awareness. Also, parents play a significant part in the establishment of children’s gender consciousness, so it’s very important that they establish the sense of gender-neutral. (Academia, 2015) Parents need to stop differentiating them when not needed, for example, when doing chores, the boys are usually told to do the heavy, outside, or repairing chores like mowing the lawn, where as girls are told to do the house cleaning chores, mostly in the kitchen. If parents stop doing this, then children may not be as affected by the media and the stereotypes as they are now. Another solution to solve gender stereotypes can be changing the gender-role stereotypes in the education curriculum. Studies have shown that many gender differences can be seen in the classroom, for example, boys are more confident to respond to a question than girls. (McGraw-Hill Higher Education, 2003) To take away the gender differences, schools should treat both boys and girls the same and have the same courses for both instead of educating them separately on the same content. These can be some of the possible solutions for gender stereotypes in the media.

In conclusion, gender stereotypes in the media still exist in society, and probably will always do so. The mass media is a huge influence on people, especially children. It is society itself, which must stop this from happening, as laws and regulations are often ineffective. Everything is changing, and in some areas, very quickly. The society has to indirectly control the mass media with the gender and racial stereotypes and we must be more and more vigilant to avoid this cynical manipulation. (University of

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