Ryo Tobacco Case Study Essay

Participants identified a myriad of reasons for their RYO usage and preference; we identified several themes within these which are: price, taste, health concerns, increased control, and increased ways of sharing.

4.1.1 Price
Nearly all research participants reported smoking RYO because of its lower cost. Even participants who did not cite price as main reason for choosing RYO tobacco over TM cigarettes mentioned price in their reasoning, and commented on how RYO was much more affordable than TM.

Because um … tailor made cigarettes are really are far, like way more expensive here. Couldn’t afford it. Even, even rollies are quite expensive but um, they’re more affordable. (Oona, p4)

Um, I think it was the price thing when I got into, you
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It’s cheaper and it lasts longer. ‘Cos I think, yeah you pay $20 for like a pack of cigarettes which is … yeah only 20 cigarettes or you pay $40 for a pouch and there’s like 100 cigarettes worth of tobacco so it kind’ve just makes sense. (Aimee, p7)

Well, because they last for longer and um, comparatively – proportionally it’s um, the cost benefit ratio is better. (Oona, p4)

Several talked about switching from TM to RYO in order to help to save costs “in the long run”, a comment which also indicated their commitment to smoking.

buying a pack of tailies every couple of days got quite expensive … So I thought, oh I’ll buy a pouch – it will last me longer, it’s gonna be cheaper in the long run. (Rob, p4)

We used to well, because you know, tobacco is … in the long run cheaper to buy and roll your own (Larry, p6)

Participants explained how they perceived TM cigarettes to keep on burning whereas RYO cigarettes tend to go out easier. They also perceived that RYO tobacco burnt at a slower than TM cigarettes; the different burning properties made participants believe that smoking RYO tobacco was less
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But I don’t know if that’s true but it kind’ve tastes that way … yeah. … It’s just not – it’s like, I dunno, it’s hard to explain it’s just not as like clean… tasting yeah and the filters are big and chunky and like … yeah … (Brenda, p12)

They have more chemicals and all that they’re not so good for your health, like a little bit worse than the … than rollies but um, they’re practical. (Oona, p5)

Some claimed that RYO was not only more natural tasting but also lighter.

Um … I find … that tailies are quite a bit more almost like chemically tasting to rollies, I feel rollies are a bit more natural tasting and … yeah, and they’re just … lighter than you know, tailies that are all compact down, all the chopped up bits and it’s like just nicer to have like … feels just a bit more natural than tailies so … I think. (Petra, p4)

Participants described RYO tobacco as more moist and leafy than the tobacco in TM cigarettes, which they described as dry and processed.

Tailor-made cigarettes are quite dry relative to roll-your-own tobacco. (Charlie, p5)

The tobacco is not so dry and it’s in a pouch so it’s all just been rolled up. Whereas you take the tobacco out of a tailor-made cigarette and it’s very dry and crumbly, so I don’t know. (Dave,

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