REI or Recreational Equipment, Inc. is a Washington based retailer of outdoor recreation gear, sporting goods, and clothing. From snowboards to climbing gear REI sells just about anything that one could need for the outdoors. REI is committed to “…inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship” (about). To reaffirm this, the company offers other services besides retail. Through the REI Adventures branch, REI offers vacations for active travelers all over the world. REI also educates its consumers about the outdoors. Their Outdoor Schools offer in store classes, as well as local outings to educate their consumers. REI primarily targets middle to upper class consumers, especially outdoor enthusiasts. With uncertainties
