Quintiles Porter's Generic Strategy

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SM assignment2
Porters Generic Strategy

Harsha Kadri
SMS id – 227204
PGCBM-24

Harsha Kadri
SMS id – 2227204, PGCBM- 24
Strategic Management (SMDB13-2)- Assignment # 1
1. Identify a strategy of a business unit and critically analyze to what extent are the culture, structure, routines, resources and capabilities aligned with the strategy.

For this assignment I have chosen a business unit within my organization Quintiles . This unit handles regulatory activities across the globe . All the information is taken from the company website and internal documents .

Introduction :
Quintiles :
Quintiles was founded in 1982 by Dennis Gillings, Ph.D., CBE, then a professor of biostatistics at the University of North Carolina, Chapel Hill.
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By applying a variety of outsourcing models from single source to full service, from functional outsourcing through portfolio management, Quintiles builds the right customer relationship to deliver maximum value.
- See more at: http://www.quintiles.com/about-us/our-focus/#sthash.UL8QLFp5.dpuf
Quintiles India :
Quintiles India is located amidst a rapidly growing local pharmaceutical market
With five offices spread across the country, we help clients take advantage of a well-established corporate infrastructure, government policies favoring R&D, growth in the health insurance sector, and tertiary care and teaching hospitals available for trials.

Other advantages: Quintiles India has solid relationships with leading medical centers and experienced English-speaking investigators. All studies are conducted to FDA and ICH GCP standards. Urban India’s literate population provides fast, efficient access to broad population groups with common and special disease profiles, allowing for rapid patient recruitment and faster study start-ups. SBU unit within Quintiles selected for strategy
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The first rate-limiting step will be to get the key documents and agree on countries and sites. Once those are received and agreed, we can develop the regulatory and start-up strategy which in certain countries very much depends on selection of NCs and CECs.
The strategy will take into account different priorities, e.g. countries that require signed investigator contracts prior to submission, or countries that require a defined site list for obtaining Insurance Certificate etc. A number of tools have been developed to allow our RSU Leads to be more proactive in their management of start-up
Current trial data is compared to both “Best in Class” and Historical Data cycle times to ensure competitive timelines have been developed with a view on Interim Cycle Times
Aged cycle tool has trigger points which enables follow up on tasks at the local level
New red projects reporting system. Clear and transparent view of our performance relative to our contractual commitment to our sponsors that includes a 5 month forecast. We will work to anticipate and prevent projects from ever becoming amber or

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