Integrated marketing communications is the key to successfully building and maintaining customer-company relationships and most importantly for you - to create brand awareness. The goal is to have all marketing materials in the campaign follow a consistent unified image.
Throughout our plan, we have chosen to target the Quinoa-Crowd. This group is made up of millennial women in Saskatoon from ages 20-34. Even though these women have professional careers they are still looking for hobbies that they can enjoy in their spare time. The Quinoa Crowd is health conscious, plugged into social media and love new experiences. With these different attributes, we believe that the target audience is an ideal fit for gardening and in turn the Gardening
Throughout our plan, we have chosen to target the Quinoa-Crowd. This group is made up of millennial women in Saskatoon from ages 20-34. Even though these women have professional careers they are still looking for hobbies that they can enjoy in their spare time. The Quinoa Crowd is health conscious, plugged into social media and love new experiences. With these different attributes, we believe that the target audience is an ideal fit for gardening and in turn the Gardening