Weaknesses-As Quik Chik has low pressures for global integration and local responsiveness, so it is following ‘international’ global strategy. This strategy means that organization uses its existing expertise to enter another market like Quik Chik is planning to enter the US market with existing capabilities. In this model, the business has subsidiaries in each country with the ultimate control of parent company. This provides the ease of transfer of skills but limit the ability to respond locally. If Quik Chik plans to enter a market with different taste and culture needs like Africa etc. it would have to follow ‘multinational’ model in which the pressures for local responsiveness is high but pressures for global integration is still low.
Figure 8: Models for competing internationally
Source: (Harzing 2000)
As the entry mode which Quik Chik uses is ‘franchising’ so on the negative side, Quik Chik might face lesser control over the quality. Thus, it is important to keep a track of overall performance of the branches and this can be achieved …show more content…
As Quik Chik is only operating in one industry so it is a single-business organization currently. It is essential to align the companies’ functional and competitive strategies with its corporate strategies. The corporate strategic direction of Quik Chik is ‘moving the organization forward’ and ‘growth’ strategies will help Quik Chik to move in the required direction. ‘Concentration’ strategies are recommended on first priority. These can be product-market exploitation with the current products and current market to increase its sale. By means of marketing and improving the product quality. Quik Chik can easily achieve increased sales. Or it can focus on development of new products in current market like introduction of variant of coffee/ ice cream/ crepes etc. or it can work on market development for example it is going to enter the US market with current
Figure 8: Models for competing internationally
Source: (Harzing 2000)
As the entry mode which Quik Chik uses is ‘franchising’ so on the negative side, Quik Chik might face lesser control over the quality. Thus, it is important to keep a track of overall performance of the branches and this can be achieved …show more content…
As Quik Chik is only operating in one industry so it is a single-business organization currently. It is essential to align the companies’ functional and competitive strategies with its corporate strategies. The corporate strategic direction of Quik Chik is ‘moving the organization forward’ and ‘growth’ strategies will help Quik Chik to move in the required direction. ‘Concentration’ strategies are recommended on first priority. These can be product-market exploitation with the current products and current market to increase its sale. By means of marketing and improving the product quality. Quik Chik can easily achieve increased sales. Or it can focus on development of new products in current market like introduction of variant of coffee/ ice cream/ crepes etc. or it can work on market development for example it is going to enter the US market with current