Quicksilver Group Swot Analysis

The Quicksilver Cruise Group is one of the well-known, most awarded and best Australia's tour operator company operating on the Great Barrier Reef. This company was founded in 1979 with only a catamaran and introduced the Low Isles cruises. Few years later, they developed Australia's first Outer Barrier Reef cruise which is the best position to fully enjoy the beauty of this natural phenomenon. Moreover, operating with the World Heritage Great Barrier Reef Marine Park, the quicksilver group is committed on maintaining and protect the condition of the reef and it is also a perfect example for its dedication to environmental and sustainability management. In fact, for the last 30 years, one of the divisions of this company consist on the Reef Biosearch which is led by an official team of marine biologist that observe and take care of the Reef. Also, all of the tours are officially recognized with the 'Advanced Ecotourism Certification' which is the Highest Eco award achievable in Australia.
The Great Barrier Reef (GBR) is part of the World Heritage and is locating on the north-east coast of Australia, in Queensland, for 2300 km and it covers 344,400 km2 in area (Great Barrier Reef Marine Park Authority, 2009). The Great Barrier Reef include a wide and various varieties of marine creatures such as corals, jellyfish, molluscs, …show more content…
There are three different spheres of sustainable development: environmental, economic, social. The environment sphere of sustainable development is the most appropriate on the analysis of the Quicksilver cruise group and the Great Barrier Reef. In fact, the environmental sphere includes the use of natural resources, environmental management, climate change, pollution, the impact that people have on the nature and also, the maintenance of the natural heritage (Goodland,