I am writing them email to inform you why we as a group, chose the secondary sources of data listed in the plans and why we determined using the sampling technique in the way we did rather than using the other methods. I hope that this document provides you with the information which you need.
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Justifying McDonald’s McDelivery research
Task 1
Why we chose the secondary sources of data listed in the plans
Secondary Research Justification www.Dailymail.com I’ve chosen this source as it allowed me to gain information on competitor’s delivery service. The aim was to find out if competitors of McDonalds offers a similar delivery service which McDonalds is plaining to offer. This …show more content…
This sample method was chosen over the other methods as it involved asking random people the questions from the questionnaire. This saved us time as we were able to ask a group of students in different classrooms and this made it easy for us to get 100 responses each. We had asked type types of people such as different ages from different year groups and staff. The results which we got from this was from different people with different views, which makes the collected information more reliable to use as its not biased. This also means that he collected information isn’t biased as it’s based towards different …show more content…
Stratified random sampling wasn’t used as this would have been focused on the target market and no other groups of people which would have made the information biased. Multi stage sampling wasn’t used as it would have taken a lot of time trying to find the sampling and we would have had to get in contact with them. Also we would have then needed to wait for them to send the questionnaire back. Cluster random sampling wasn’t used as I would have been asking people within the business which would make the information
Click here to download the attachment
Justifying McDonald’s McDelivery research
Task 1
Why we chose the secondary sources of data listed in the plans
Secondary Research Justification www.Dailymail.com I’ve chosen this source as it allowed me to gain information on competitor’s delivery service. The aim was to find out if competitors of McDonalds offers a similar delivery service which McDonalds is plaining to offer. This …show more content…
This sample method was chosen over the other methods as it involved asking random people the questions from the questionnaire. This saved us time as we were able to ask a group of students in different classrooms and this made it easy for us to get 100 responses each. We had asked type types of people such as different ages from different year groups and staff. The results which we got from this was from different people with different views, which makes the collected information more reliable to use as its not biased. This also means that he collected information isn’t biased as it’s based towards different …show more content…
Stratified random sampling wasn’t used as this would have been focused on the target market and no other groups of people which would have made the information biased. Multi stage sampling wasn’t used as it would have taken a lot of time trying to find the sampling and we would have had to get in contact with them. Also we would have then needed to wait for them to send the questionnaire back. Cluster random sampling wasn’t used as I would have been asking people within the business which would make the information