Questionnaire of Marketing Research Essay

676 Words Jul 13th, 2015 3 Pages
UNIVERSITI TUNKU ABDUL RAHMAN
FACULTY OF BUSINESS AND FINANCE
BACHELOR OF MARKETING (HONS)

Survey Questionnaire

We are from University Tunku Abdul Rahman (UTAR) Perak Campus. Currently, we are conducting a research on influencing factors that affectstudents’ intention to dine in at fine-dining restaurant.This survey is to investigate how physical environment/ atmospheric, food quality and service quality can affect the students’ intention to dine in at fine-dining restaurant. Please answer all questions to the best of your knowledge. There are no wrong responses to any of these statements. All responses are completely confidential.

Thank you for your participation.

Instructions:

1) There are TWO (2) sections in this
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| 1 | 2 | 3 | 4 | 5 | 4C | I would like to dine in at fine dining restaurant because the dining tables’ location always comes with a beautiful view. | 1 | 2 | 3 | 4 | 5 | 4D | I have a positive intention to dine in at fine dining restaurant because the table setting with high quality tableware: silverware and glassware. | 1 | 2 | 3 | 4 | 5 | 4E | Low level of lighting in the fine dining restaurant will provide me a warm dining atmosphere that I seeking for. | 1 | 2 | 3 | 4 | 5 | 4F | Customers served by well-dressed waitress gives me a positive perception towards fine dining restaurant. | 1 | 2 | 3 | 4 | 5 | 5A | I believe in fine dining restaurant because they ensure he freshness of food. | 1 | 2 | 3 | 4 | 5 | 5B | Food presentation in fine dining restaurant always attracts me. | 1 | 2 | 3 | 4 | 5 | 5C | I believe fine dining restaurant provides delicious food. | 1 | 2 | 3 | 4 | 5 | 5D | I have the chance to consume the food in proper temperature when dining in at fine dining restaurant. | 1 | 2 | 3 | 4 | 5 | 5E | I expect the portion size of food provided by fine dining restaurant is sufficient to satisfy my hunger. | 1 | 2 | 3 | 4 | 5 | 5F | The wide selection of food or menu variety provided in fine dining restaurant always satisfies my need and want. | 1 | 2 | 3 | 4 | 5 | 6A | I prefer to be served by the restaurant employees that has a good appearance. | 1 | 2 | 3 | 4 | 5 | 6B | I am satisfied with the fine

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