With today’s globalization, rising with public economic growth levels and the commercial realities of the 21st Century, the Queen Victoria Building became one of the very top shopping mall in Sydney with almost 200 shops of different brands which origins from different countries including fashion, jewellery, antiques and Australian crafts which continues to set the standard as a world-class shopping destination. This can not be achieved without the 21st Century’s interactive media and advertisement as Baudrillard’s statement of “customers whose desires are created by the media” (Baudrillard 1998). The Queen Victoria Building demonstrate greatly with McLuhan’s words of “Going to create the global village”. (McLuhan, 1964, Cited by Morley, 1996) With the globalization, Queen Victoria Building became one of the biggest icon of Sydney and tourist attraction, not only with different shops of fashion brands but also with possible experience of multiculturalism of different cuisine around the world. Globalization allows big foreign fashion brands such as Coach, Michael Kors, Salvatore Ferragamo, and Pandora combines with Australian fashion brands such as UGG Australia to create an atmosphere of global fashion. Australia is a multicultural country, Queen Victoria Building definitely proved this with its food.
