Qualitative Research : Qualitative And Quantitative Research Essay

1596 Words Apr 23rd, 2015 null Page
There are many reasons that researchers decide to use a qualitative method rather than a quantitative one. In many universities and schools qualitative research is the model of choice (Sanders). This essay will discuss the factors which influence researchers to choose qualitative over quantitative methods with reference to existing research studies.
Qualitative research aims to understand occurrences in context-specific settings and has a naturalistic approach. On the other hand, quantitative research is experimentally based and seeks to investigate hypothetical generalizations (Sanders 1997). Whilst qualitative research is based on the belief that there is an individual phenomenon perspective, quantitative research believes that there is a shared common reality (Seale). One of the main differences between qualitative and quantitative research is that qualitative avoids statistical techniques as it gathers information in a non-numerical form. Quantitative research, however, is widely based on statistics. This is one of the main factors that researchers deciding which method to use would consider. Although they maybe should not, people often decide to use qualitative for the very reason that it avoids statistical research (which some may find challenging), however, the choice should really be made depending on which method is the most appropriate for the type of study that they are carrying out (Silverman 2000).
For example, if you wanted to know individuals thoughts and…

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