Qualitative Research Methodology

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An assessment of various research methodologies, assessing why a researcher might use these research methodologies and why a researcher might not use the research methodologies. Including whether research methodologies are influenced by ethical principles, validity and reliability are included.

There are two main types of sampling which a researcher could use for their research project: random sampling or snowball sampling. A random sample is where the research questionnaire, interview etc. is handed and completed by any individual. A researcher might use random sampling in order to collect data from all different groups, no matter what their identity (gender, age, sexuality, lifestyle etc.) meaning that they could gain a variety of data. A
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Quantitative research is the use of closed questions and questions which provide numerical answers. A researcher might use quantitative research as it is quick and easy to analyse; providing an overview of the participant’s opinion. The data provided would be easier to analyse and determine the most popular opinion. A researcher might not use quantitative research as the data collected does not always provide a full representation of the participant’s opinion, only an overview, which is often not enough evidence to support the research project. Qualitative research is the use of open questions, allowing participants to answer with their opinions and thoughts. A researcher might use qualitative research as it provides more detailed answers which could represent a wider opinion of participants; extra information is provided than that from quantitative research. This could mean that the information is more reliable and valid, however, a researcher might not use qualitative research as the analysing of the data provided would be more time consuming as the answers need to be analysed for

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