Qualitative Methodology Essay

3374 Words May 21st, 2015 14 Pages
A Guide to Using

Qualitative Research Methodology

© 2002 Michael Quinn Patton and Michael Cochran

Reproduced with kind permission of Michael Quinn Patton

Executive Summary
This guide to using qualitative research methodology is designed to help you think about all the steps you need to take to ensure that you produce a good quality piece of work.

most important steps in your research!), to how to develop a research protocol; and finally giving you tips on the sampling methods which are available and how to use them.

The guide starts by telling you what qualitative methodology is and when to use it in the field (understand people’s belief system, perspectives, experiences). It also flags the most important
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A Guide to using Qualitative Research Methodology
Contents
1. What is qualitative research? Aims, uses

(ii) Group interviews

and ethical issues

a) What is a group interview?

16

a) What is qualitative research?

2

b) Advantages of group interviews

16

b) When to use qualitative methods

3

c) Practical issues

17

c) Ethical issues

5

(iii) Contextual data

2. How to develop qualitative research designs

a) Observations

20

a) The research question

7

b) Reports and other written data

21

b) The research protocol

8

c) Oral data

21

c) A word on sampling

9

4. Data management and analysis

3. How to generate data
(i)

(i)

Individual interviews

Practical issues

Confidentiality and security issues

22

a) Interviews- what are they?

11

Translation

22

b) Topic guides

12

Recording/transcribing interviews

22

c) Asking questions

13

d) Interviewing skills

14

Thematic analysis of data

23

e) Managing expectations

15

Narrative analysis

25

The use of computer software

28

(ii) Analysis

2

1. What is qualitative research? Aims, uses and ethical issues
“Not everything that can be counted counts, and not everything that counts can be counted

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