Quaker Oats Negotiation Case

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The participants of the negotiation are the, top managers of Quaker Oats, VP of Production, VP of Sales and Distribution, VP of R&D, VP of Customer Relations, VP of Marketing, VP of Finance, and VP of Corporate Planning. Recently, Quaker Oats purchased Snapple for approximately $1.7 billion. However, after Snapple announced that its profits were more than 70% down from last year the top managers started to question if it was a good investment. Additionally, shareholders are now angry, because they believe that the top managers paid too much. Therefore, the top managers of Quaker Oats will be meeting in order to formulate a strategy that will guarantee profits from their acquisition.
Issues

The seven top managers of Quaker Oats share the same issues because they work in the same company. Therefore, the issues of the top managers are to decide whether
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I envision that the top managers will not be cohesive as a group, because people will be speaking at the same time and small groups can form. A last problem is for the top manager to get frustrated and angry because I can predict that it will be hard to reach an agreement with multiple parties. On the other hand, my conflict strategy is integrative negotiation, because we all have the same interest because we work in the same company. Also, I will definitely continue interacting with this top managers. I anticipate the conflict strategy of the other top manager to be integrative negotiation for the same reason. We all want the company to be profitable and increase the market share. One of the tactics I will use is to identify people with similar interests as me in order to gain support from others. Another tactic is to assign someone to guide the meeting because it will be hard to reach an agreement with many people. The person that will guide the meeting can make the process smoother by pausing and asking the VP to vote by raising their

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