A STUDY ON MARKETING PROBLEMS OF COCUNUT WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT
INTRODUCTION
A proverb in Philippine “If you could count the stars, then you could count all the ways the coconut tree serves us” It is true in India Coconut industry is contributing more than Rs. 8300 million to the Indian GDP and this industry helps to earning foreign exchange to tune of Rs. 13000 million per annum. The major portion of coconut cultivation is from the four south Indian states, namely Kerala, Tamil Nadu, Andhra Pradesh and Karnataka, which comes up to 90 per cent of total coconut production. This crop has a significant impact on social and cultural impact on the coconut cultivators. Marketability and price established of coconut and it …show more content…
Ever since India’s independence agriculture in India has taken strides owing to the varietal and agronomic interventions of agricultural research and the resourcefulness of the farming community. In recent years, agriculture has gone through a lot of changes viz., adoption of new scientific methods of production, new farming practices and new methods of marketing. Now, it is considered as an industry supplying food materials to the millions and basic raw materials such as Cashew nut, Coconut, Coconut and cotton, and the like for industrial development. Coconut is a horticultural commodity. It is grown in tropical and sub-tropical areas of the globe. Coconut is grown in more than 86 countries worldwide, with a total production of 54 billion nuts per annum. India occupies the third position in the world with an annual production of 13 billion nuts, overtaking Indonesia and the Philippines, the other two prominent coconut-growing countries. The coconut palm exerts a profound influence on the rural economy of the many states where it is grown extensively and it provides sustenance to more than 10 million people. The export earnings derived by India from coconut are around Rs.3000 million, mainly through the export trade in coir and coir goods. The processing and related activities centered on the crop generate employment opportunities for over two million people …show more content…
The cost of production and net return obtained per unit, would determine the profitability of the crop. The constraints in enhancing productivity among the coconut cultivators are lack of awareness on recent development related to crop improvement, lack of quality planting materials to farmers, lack of proper management practices and pest problems are to be tackled consciously to make coconut farming attractive. Though production is the initiation of the developmental process, it could bring less gain to the producers unless there exists an efficient marketing system. The producers depend upon the market conditions to fulfill their hopes and expectations. But forced sales, multiplicity of market charges, malpractices in unregulated markets and superfluous middlemen are the problems faced by the cultivators Though coconut has a pride, not only for its diverse uses but also for its special preference to consumers, both rich and poor, it is subjected to the above stated production and marketing problems. The Coimbatore District of Tamil Nadu is one of the leading coconut producing regions and hence the researcher thought that, it is worth to study and analyze the problems and prospects of coconut cultivation and marketing in the selected
INTRODUCTION
A proverb in Philippine “If you could count the stars, then you could count all the ways the coconut tree serves us” It is true in India Coconut industry is contributing more than Rs. 8300 million to the Indian GDP and this industry helps to earning foreign exchange to tune of Rs. 13000 million per annum. The major portion of coconut cultivation is from the four south Indian states, namely Kerala, Tamil Nadu, Andhra Pradesh and Karnataka, which comes up to 90 per cent of total coconut production. This crop has a significant impact on social and cultural impact on the coconut cultivators. Marketability and price established of coconut and it …show more content…
Ever since India’s independence agriculture in India has taken strides owing to the varietal and agronomic interventions of agricultural research and the resourcefulness of the farming community. In recent years, agriculture has gone through a lot of changes viz., adoption of new scientific methods of production, new farming practices and new methods of marketing. Now, it is considered as an industry supplying food materials to the millions and basic raw materials such as Cashew nut, Coconut, Coconut and cotton, and the like for industrial development. Coconut is a horticultural commodity. It is grown in tropical and sub-tropical areas of the globe. Coconut is grown in more than 86 countries worldwide, with a total production of 54 billion nuts per annum. India occupies the third position in the world with an annual production of 13 billion nuts, overtaking Indonesia and the Philippines, the other two prominent coconut-growing countries. The coconut palm exerts a profound influence on the rural economy of the many states where it is grown extensively and it provides sustenance to more than 10 million people. The export earnings derived by India from coconut are around Rs.3000 million, mainly through the export trade in coir and coir goods. The processing and related activities centered on the crop generate employment opportunities for over two million people …show more content…
The cost of production and net return obtained per unit, would determine the profitability of the crop. The constraints in enhancing productivity among the coconut cultivators are lack of awareness on recent development related to crop improvement, lack of quality planting materials to farmers, lack of proper management practices and pest problems are to be tackled consciously to make coconut farming attractive. Though production is the initiation of the developmental process, it could bring less gain to the producers unless there exists an efficient marketing system. The producers depend upon the market conditions to fulfill their hopes and expectations. But forced sales, multiplicity of market charges, malpractices in unregulated markets and superfluous middlemen are the problems faced by the cultivators Though coconut has a pride, not only for its diverse uses but also for its special preference to consumers, both rich and poor, it is subjected to the above stated production and marketing problems. The Coimbatore District of Tamil Nadu is one of the leading coconut producing regions and hence the researcher thought that, it is worth to study and analyze the problems and prospects of coconut cultivation and marketing in the selected