The second new market Portola should consider expanding its location is Whittier, CA 90603. Since the Jeff would like to expand the store to Los Angeles in the near future, opening a new location in LA county such Whittier would be a good start for the presence of the company in the county. Whittier has a tapestry segment consists of Pleasantville 61.9%, City Lights 14.9%, Top Tier 7.8%, Urban Villages 7.7%, and In Style 7.7% which the top two is similar to the Costa Mesa area. The Food Service & Drinking Places market is not as big as Long Beach city, but has a potential of making a profit due to the higher income customers, their lifestyle, interests and
