Purina Dog Food
About the Company
In 1894, William H. Danforth founded Ralston Purina Mills in Gray Summit, Missouri. The main purpose of the business, at the time, was to provide food, “Chow”, for farm animals. The company later began producing breakfast cereal, with endorsement by Webster Edgerly, the founder of Ralston breakfast cereals. The cereal products became so successful that in 1902 the name of the enterprise was changed to the Ralston-Purina Company. From 1902 to 1986 the Ralston-Purina Company prospered in the animal chow and breakfast cereal markets. Not only was Ralston Purina focusing on dog food, but they later created cat food and organizations which helped build shelters for animals as well as adoption centers.
Ralston …show more content…
These individuals have an income of $75,000 - $150,000 and have a college education, postgraduates who work in sales and office occupations. Most of these people have no kids and live in the South. The primary target audience falls under the “Achievers” and more importantly, Purina One is targeted at dog owners who are concerned about the nutritional value of their dog food, and who are willing to pay a premium for healthier organic food. These are the individuals who are self confident, attracted to premium products, average TV watchers, and is environmentally …show more content…
These individuals have an income of $30,000 to $40,000 and live in the Midwest. The secondary target audience falls under the “Experiencers” these are the individuals who buy on impulse, follow fads, spend money on socializing and are susceptible to advertising.”
Marketing Mix
Product Offering In addition to being the leading producer, provider, and retailer of Purina One dog food,Nestle-Purina has a large line of products and brands. Some of Nestle-Purina products include: Dry Dog Food, Wet Dog Food, Dog Treats, Wet Cat Food, Dry Cat, Food, Cat Treats, Cat Litter, and Dog Litter. Nestle-Purina has a number of the top selling brands in the pet supplies industry including Beneful®, Fancy Feast®, Friskies®, and Purina ONE®.
About the Company
In 1894, William H. Danforth founded Ralston Purina Mills in Gray Summit, Missouri. The main purpose of the business, at the time, was to provide food, “Chow”, for farm animals. The company later began producing breakfast cereal, with endorsement by Webster Edgerly, the founder of Ralston breakfast cereals. The cereal products became so successful that in 1902 the name of the enterprise was changed to the Ralston-Purina Company. From 1902 to 1986 the Ralston-Purina Company prospered in the animal chow and breakfast cereal markets. Not only was Ralston Purina focusing on dog food, but they later created cat food and organizations which helped build shelters for animals as well as adoption centers.
Ralston …show more content…
These individuals have an income of $75,000 - $150,000 and have a college education, postgraduates who work in sales and office occupations. Most of these people have no kids and live in the South. The primary target audience falls under the “Achievers” and more importantly, Purina One is targeted at dog owners who are concerned about the nutritional value of their dog food, and who are willing to pay a premium for healthier organic food. These are the individuals who are self confident, attracted to premium products, average TV watchers, and is environmentally …show more content…
These individuals have an income of $30,000 to $40,000 and live in the Midwest. The secondary target audience falls under the “Experiencers” these are the individuals who buy on impulse, follow fads, spend money on socializing and are susceptible to advertising.”
Marketing Mix
Product Offering In addition to being the leading producer, provider, and retailer of Purina One dog food,Nestle-Purina has a large line of products and brands. Some of Nestle-Purina products include: Dry Dog Food, Wet Dog Food, Dog Treats, Wet Cat Food, Dry Cat, Food, Cat Treats, Cat Litter, and Dog Litter. Nestle-Purina has a number of the top selling brands in the pet supplies industry including Beneful®, Fancy Feast®, Friskies®, and Purina ONE®.