There are different tactics that salespeople use to promote sales in the United States in order to target consumers. There are different types and combinations that business people use to narrow down what works effectively. Some companies will typically try to set up a system to target their consumers. It is essential for a company to establish their relationship with them. They often practice the process of promotions by utilizing different strategies that require carefully thought-out detailed factors. When implementing the promotions they begin the process and see it through making sure it’s reaching the audience intended for. Companies know when promotions are done correctly; the company is giving the customer a reason to buy a product
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Many companies in the United States utilize promotions when selling is stagnant. According to Tanner & Raymond pg. Chp. 12, promotions are also utilized to gain customer perspectives. In the United States, the promotional component is done along with “advertising, public relations, and personal selling” among other things, (Tanner, Raymond, 2012). Many companies run sales promotions on their products such as providing coupons for their customers. Promotions like these are only for a short period of time, however, when they are run it will most likely prompt customers to buy that particular product. These are useful when people are going through hardships or the economy is not doing well. Another promotion is when companies use what’s called a “pull strategy”, this is when buyers are targeted by receiving coupons at home and getting to the store asking for the product (Tanner et al., 2012). A good example of a “pull” strategy is when a company pulls the product closer to the consumer in order for the buyer to gain a better understanding of the product such as developing knowledge of a brand rather than the product. A great example is as the “featuring of Manolo Blahnik shoes on the TV show "Sex in the City," (Examples of Firms Using a Push Strategy. …show more content…
F., & Raymond, M. A. (2012). Principles of marketing. Irvington, NY: Flat World Knowledge.
Examples of Firms Using a Push Strategy. (n.d.). Retrieved May 25, 2016, from http://smallbusiness.chron.com/examples-firms-using-push-strategy-14033.html
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Many companies in the United States utilize promotions when selling is stagnant. According to Tanner & Raymond pg. Chp. 12, promotions are also utilized to gain customer perspectives. In the United States, the promotional component is done along with “advertising, public relations, and personal selling” among other things, (Tanner, Raymond, 2012). Many companies run sales promotions on their products such as providing coupons for their customers. Promotions like these are only for a short period of time, however, when they are run it will most likely prompt customers to buy that particular product. These are useful when people are going through hardships or the economy is not doing well. Another promotion is when companies use what’s called a “pull strategy”, this is when buyers are targeted by receiving coupons at home and getting to the store asking for the product (Tanner et al., 2012). A good example of a “pull” strategy is when a company pulls the product closer to the consumer in order for the buyer to gain a better understanding of the product such as developing knowledge of a brand rather than the product. A great example is as the “featuring of Manolo Blahnik shoes on the TV show "Sex in the City," (Examples of Firms Using a Push Strategy. …show more content…
F., & Raymond, M. A. (2012). Principles of marketing. Irvington, NY: Flat World Knowledge.
Examples of Firms Using a Push Strategy. (n.d.). Retrieved May 25, 2016, from http://smallbusiness.chron.com/examples-firms-using-push-strategy-14033.html
Document.write( ' ' ' ' 'ipt ');document.write( ' ' ' ' 'ipt ');/*img src="http://wwww.consumerpsychologist.com/horiz/Links.gif" moduleid="MEA-WA (Project)Links_off.xws"*/. (n.d.). Retrieved May 25, 2016, from