Puritan Plain Style Essay

William Faulkner once said, “The past is never dead. It’s not even past.” This quote reflects how the past is still alive in today’s world. An example of this is Puritan plain style being present in modern advertising. Puritan plain style is a simple and direct way of writing that was used by the Puritans to express themselves clearly. They wrote in this simple manner to reflect their religious beliefs. This simple way of writing is now being used by some of the largest brands in the world. The puritan plain style of writing is still evident in modern advertising because of short words, direct statements, and references to everyday, ordinary objects. One characteristic of puritan plain style is short words. Many companies use short words in their slogans. With Nike’s slogan “Just Do It”, they use …show more content…
An example of this is fast food companies such as Mcdonalds, Wendys, and Burger King all putting pictures of food on their advertisements. Through putting pictures of delicious food on their ads, they are trying to appeal to the customer's’ senses to bring them in. Besides food companies, clothing companies such as Nike, Under Armour, and Adidas also reference everyday objects. In each of their ads there is almost always a picture of the product with the symbol of each company on it. By putting their symbol on everyday objects, it makes the customer begin to associate that item with their brand. It has been over 400 years since the puritans and we are still using puritan plain style in advertising today. Puritan plain style is present in modern advertising through the use of short words, direct statements, and references to everyday, ordinary objects. Although the Puritans lived long ago, they have shaped some of the most popular ads in the world. This simple style of writing is perfect for advertising, and it will be continually used throughout future