As one of the leading dog foods in the United States, Purina’s Beneful is loved by dogs everywhere. Packed full of healthy foods to assure health benefits for any age dog, this dog food has been scientifically tested to provide nutrients that go beyond your pets needs.
Marketed in 2001 as a canine alternative to beef stew, Purina continued to market this delightfully nutritious food as second only to that which humans consume. Even the name, Beneful meaning “full of goodness” portrays that this canine cuisine is unique in its flavor and nutritional benefits. The release of this tasty fare cumulated in one of the largest ad campaigns in dog food history. Other unique ads included a series of aromatic posters released in Germany in 2011 and interactive billboards in 2012. These billboards allowed people to play virtual fetch in subways in New York City and to engage the attention of passers-by, a happy canine seemed to follow begging to play. These billboards have since been installed in many cities in the United States. Purina also continues to engineer contests for the Beneful Dream Dog Park in which dog lovers submit designs for dog parks in their city for a $500,000 building prize in their town.
As one of the few dog foods made in the USA Beneful …show more content…
The company maintains that a mixture of tastes and flavors within their nutritious blend provides a variety of flavors that will keep your dog eating down to the last morsel. There are also many choices of either dry, canned or moist dinners for your pet for greater variety in the diet. Many snacks are also available in this brand. One feature that many love is the resealable packaging available that allow the container to act as a serving bowl that can then be resealed for storage. This useful package was awarded the Pack Expo Selects Award at the Showcase of Packaging Innovations in
Marketed in 2001 as a canine alternative to beef stew, Purina continued to market this delightfully nutritious food as second only to that which humans consume. Even the name, Beneful meaning “full of goodness” portrays that this canine cuisine is unique in its flavor and nutritional benefits. The release of this tasty fare cumulated in one of the largest ad campaigns in dog food history. Other unique ads included a series of aromatic posters released in Germany in 2011 and interactive billboards in 2012. These billboards allowed people to play virtual fetch in subways in New York City and to engage the attention of passers-by, a happy canine seemed to follow begging to play. These billboards have since been installed in many cities in the United States. Purina also continues to engineer contests for the Beneful Dream Dog Park in which dog lovers submit designs for dog parks in their city for a $500,000 building prize in their town.
As one of the few dog foods made in the USA Beneful …show more content…
The company maintains that a mixture of tastes and flavors within their nutritious blend provides a variety of flavors that will keep your dog eating down to the last morsel. There are also many choices of either dry, canned or moist dinners for your pet for greater variety in the diet. Many snacks are also available in this brand. One feature that many love is the resealable packaging available that allow the container to act as a serving bowl that can then be resealed for storage. This useful package was awarded the Pack Expo Selects Award at the Showcase of Packaging Innovations in